2009

Atom Thought

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Bean bags don't make a Google!

Atom Thought

I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have

Why You Should Sack Your Social Media Agency Now?

Atom Thought

What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself. To start with I have always been very

Social Authority Marketing- Getting deeper into Social Media!

Atom Thought

Social Authority Marketing. We all know that at the heart of Social Networks is 'Conversations'. But have we thought why do we converse. and what do we intend to achieve with conversation? Of course, conversation is critical to

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). No, don't be under any illusion, BFSI sector is not the most evolved sector when it comes to using the web to it's full potential

2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

 . One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). No, don’t be under any illusion, BFSI sector is not the most evolved sector when it comes to using the web to it’s full potential. Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. Let’s try and estimate the total quantum of leads that are generated on the web today in India annually for the financial sector. million. This base should increase to about 40m by 2010. cards will be added.

How is Facebook Going to Make it’s 1st Billion Dollars?

Atom Thought

How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly? ‘I will cite a personal example- just before Diwali I was playing this awesome game on Ibibo.com called Teen Patti.   I had less money (virtual)- but great cards. In the excitement and heat of game. Download it rightway from here. Mobile Marketing!

SMS 6

Seminar on Role of Social Neworks in Marketing @ New Delhi.

Atom Thought

When I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic

How Can Jet Airways Use Digital and Social Media to Salvage it's.

Atom Thought

I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it's flights remain cancelled! The question is: How can India's largest Airline not use internet and social media intelligently and aptly to reduce

How Can Jet Airways Use Digital And Social Media To Improve It's.

Atom Thought

I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it's flights remain cancelled! The question is: How can India's largest Airline not use internet and social media intelligently and aptly to reduce

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Indian Education Industry Needs To Be Serious About It's Web.

Atom Thought

During the past 90 days, I managed to meet over 30 educational institutes of various sizes and catgeories across the country. majority of these have started working with us now, wherein we provide them simple to advanced demand

Will SRK invest in a Gaming League?

Atom Thought

Will we see a day when movie stars and celebrities start investing in online gaming leagues? Is that day near, when we would see such a huge upsurge in online gaming that it would be imminent to include gaming in the advertisers' online

Are We Using Internet To It's Fullest?

Atom Thought

Coming straight to the point- I ask you - Are we using the internet to it's fullest? Is internet being used for the very purpose it was designed for? Let's look at the consumer behvaior. Most of us think that internet is about finding

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The Problem with 'Brand Advertising' on the Web!

Atom Thought

Long back we used to think that web is good only for direct response…wait, did I say long back? Actually, even now many advertisers and particularly brand advertisers believe that web is a lead generation model, and branding cannot be

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Is Twitter Tweeting Enough?

Atom Thought

It's 3 years now for TWITTER, and what great 3 years indeed! If we go by Nielson's late report on Twitter's growth- it's a mind boggling 1382% growth year on year, receiving over 7 million unique in a single month

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based

Bean bags don’t make a Google!

Atom Thought

I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have succeeded in disabling Indian companies to scale heights which they deserved as also tried to understand how Indian CEOs can make their companies fare really better and not just look better! guess the first day of 2010 is a good time to reflect and express on a few of those things. Let them have some fun with the stuff. Have fun and create fun. Period. Mobile Marketing!

Bean bags don't make a Google!

Atom Thought

I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself. To start with I have always been very

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the   iPhone3G, and in the past few days decided to explore and experience Foursquare myself. To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand that people always may not want to reveal their locations and may be averse to this concept). However Foursquare takes it to the next level intelligently by using the entire concept as if it were a video game. So How does FourSquare Work? Going the HyperLocal Way.

I Need Your Support!

Atom Thought

Hi Friends, As they say motivation is the food for creativity! Your blog ‘AtomThought.com’ has been nominated for the category ‘Best New Indiblog’ 2008, and your vote can help your blog win this title! know your support for AtomThought is accessible at all times, and I am looking forward to you not just voting for Atomthought but also asking your friends to do the same. Your support and motivation will go a long way in enabling AtomThought to create quality and insightful content for the benefit of all. Thankyou! Related Posts: Meeting Barrack Obama's Digital Guru!

I Need Your Support!

Atom Thought

Hi Friends, As they say motivation is the food for creativity! Your blog 'AtomThought.com' has been nominated for the category 'Best New Indiblog' 2008, and your vote can help your blog win this title

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

I Need Your Support!

Atom Thought

Hi Friends, As they say motivation is the food for creativity! Your blog 'AtomThought.com' has been nominated for the category 'Best New Indiblog' 2008, and your vote can help your blog win this title

2

How is Facebook Going to Make it's 1st Billion Dollars?

Atom Thought

How can facebook make it's 1st billion dollars? How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already

Social Authority Marketing- Getting deeper into Social Media!

Atom Thought

Social Authority Marketing. We all know that at the heart of Social Networks is 'Conversations'. But have we thought why do we converse. and what do we intend to achieve with conversation? Of course, conversation is critical to

Seminar on Role of Social Neworks in Marketing @ New Delhi.

Atom Thought

When I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic

6 Tips for Selling Online Video Ads!

Atom Thought

It's not just about reach, it's about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and

Meeting Barrack Obama's Digital Guru!

Atom Thought

saurabhpandey_scottgoodstein I followed the Online Marketing initiatives of the US Presidential Elections, 2008, closely and also created a detailed presentation on my understanding of how the same can be replicated in India

IAB-Social Media Metrics-Standard Definitions Document

Atom Thought

Social Media presents a whole new way in which consumers can experience and interact with brands. The core of social media is 'influence' and 'engagement', and today the challenge before us is to measure the 'influence' and 'engagement

Website Review- bankbazaar.com

Atom Thought

I wrote a piece on The Story and Strategy of Money Portals in India ([link] a few months back. The idea was to decipher what the Indian consumers want from a money portal and how can that portal satisfy their

Recession? Not for Social Media Marketing!

Atom Thought

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep

Recession? Not for Social Media Marketing!

Atom Thought

 . The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep their spend intact and not reduce it. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession. Though the survey also brings out the fact that 75% of the marketers have allocated USD100,000 or less for social media marketing! All the above benefits can be achieved by leveraging Social Media Marketing.

The Great Indian Digital Elections!

Atom Thought

Obama Ringtone Cartoon - orlandorand.com Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and

India Strategy for Social Networking Sites!

Atom Thought

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’ You can view the article here:  [link]. We see a very complex situation in India, given that there is a clutter by small and large local players, coupled with the affinity Indians have developed towards sites like Facebook! And precisely why this article becomes very relevant for Indian Social Networking Platforms! Once again: the link to read this article is :   [link]. thanks!  . Image coutsey: [link]. Related Posts: Enterprise 2.0! How businesses are lapping up social media?

India Strategy for Social Networking Sites!

Atom Thought

My new article on Strategies for Social Networking Sites has just been published on 'desicretive'. You can view the article here: [link] We see a very complex situation in India, given that there is a clutter by

Social Media Experiment by Ford Fiesta!

Atom Thought

As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program

Will 'Technology' Survive the Recession?

Atom Thought

www.atomthought.com. USD 250b technology giant in 2008 reduced to usd150m nobody in2009! Is this the beginning of the end of technology giants? NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted

Will ‘Technology’ Survive the Recession?

Atom Thought

   .  .  .  . www.atomthought.com.  . USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of technology giants?  . NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Motorola, Microsoft, Intel and even Google announce layoffs and office closures. Circuit City declares bankruptcy! Is 2009 worse than 2001? If you go by recent reports by Forrester, it may not be that bad! Image Source: [link].