Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!
Atom Thought
OCTOBER 14, 2012
90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams.
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