Why ‘Locals’ is the Way to Go!
Atom Thought
FEBRUARY 7, 2011
www.atomthought.com. Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. (There were deals sites before Groupon also, but the hyperlocal strategy made it a winner). Look at the fact that 70% of searches on Google have a ‘local’ intent.
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