Atom Thought

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Star Ratings for Facebook Local Pages!

Atom Thought

Now, this is becoming interesting. Facebook used to have a Reviews slot in the Page timeline for local pages. But now the star ratings are showing up absolutely at the top and are very visible. For a local player it means that it now has a place where it can show up reviews, ratings and. Digital Insight

Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform. Digital Insight Social Media Marketing

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard. USD135M). 2.

4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. Digital Insight

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!

Atom Thought

90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams. Digital Insight

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Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony. Digital Insight Social Media Marketing

Social Media 5000 Years Back!

Atom Thought

Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Look at the strong viral effect created in favour of Lord Rama). Lord Rama. Check out: [link]. image courtsey:  [link].

How Restaurants & Pubs Should Use Social Media

Atom Thought

dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or. Digital Insight Digital Learning Digital Marketing

A World Gone Social

Learn how companies must adapt to survive.

State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand. Social Media Marketing

Online Classifieds in India & The Bottom of Pyramid

Atom Thought

At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well!

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5 Quick Tips for Building your Personal Brand!

Atom Thought

One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media. Digital Insight

How a Start-up is Boosting the Indian Economy in a Small Way!

Atom Thought

About 4 million young people graduate every year in India.(This This includes engineering graduates), which makes us a nation with one of the largest pool of talented and skilled population in the world. However almost 75% of this population is underemployed and unemployed If we take last 5 years data- we can fathom that at. Digital Insight

Why ‘Locals’ is the Way to Go!

Atom Thought

www.atomthought.com. Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. There were deals sites before Groupon also, but the hyperlocal strategy made it a winner). Look at the fact that 70% of searches on Google have a ‘local’ intent.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Sharing Economy

Atom Thought

If I ask you to rent out your car when you are not using, and make additional money ; perhaps the answer would be ‘no’, at best you would skeptically ask “do these concepts work”? Getaround.com, a car sharing company in San Francisco, has signed up 10,000 vehicles in less than 2 years! This is. Digital Discover

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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both.

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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a  classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV. Digital Insight Digital Marketing

The Farce of India Digital Awards & Finding The Right Way!

Atom Thought

I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and. Digital Insight

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight

Social Media -Outsource or Not?

Atom Thought

Social Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. Image Source:  [link].

2 common-sense mistakes of the TV spending internet CMO!

Atom Thought

Not creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and. Digital Insight Digital Marketing

The Fall of Facebook?

Atom Thought

I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social networks- what value can having endless count of friends bring? 2. What happens then? What happens then?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How an internet start-up is marketing itself to the media!

Atom Thought

TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News

A Canon to Shoot an Ant!-An Infographic

Atom Thought

When an internet firm chooses to advertise on TV, it does so knowing that almost 75% of the audience are not internet users. What are the compelling reasons for an internet firm to run after TV advertising? If you have the answers, feel free to comment! Related Posts: Are We Using Internet To It’s Fullest? Digital Feature

9 Top ‘Jugaads’ on Pinterest!

Atom Thought

The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround or an improvisation. How did this term originate? Yukti>Yugat>Jugat>Jugaad. Yukti is a sanskrit word which transformed into the word ‘jugaad’ Find here 9 interesting ‘jugaad’ items posted on Pinterest from all over the world. Digital Feature

Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest. None of them is a clear winner.

Stereotyping of Online Advertising- From The Eyes of a Print Media Publisher

Atom Thought

Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few. Digital Insight Interviews & Columns

2 Free Live-Broadcast Tools for Your Business

Atom Thought

OK, so you are a growing enterprise and want to stream your corporate new year party or your founder’s day live to your regional offices. Maybe you are a budding internet company and need to bind employees together by doing these weekly live get-togethers. Alas, you can’t afford a video conferencing system. So how do. Digital Insight

Live Streaming of New Media Summit Digital Event

Atom Thought

New Media Summit is holding an event right now at Gurgaon Country Inn. link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. Look at the agenda here) Wach the live event here: Watch the recording of the. Digital Discover News Videos

Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement

Atom Thought

Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was. Social Media Marketing

The Promise of Internet!

Atom Thought

Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded! the list goes on. It simply doesn’t work! Who is fooling the VCs?

Protected: Interview of Sahil Shah: Co-Founder, Couponation.in

Atom Thought

There is no excerpt because this is a protected post. Digital Insight Interviews & Columns

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How an Airtel can disrupt a Craigslist!

Atom Thought

I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. answered that it will be not a typical internet marketplace but a mobile company. Let’s see what would be the characteristic of a future marketplace: 1. hyperlocal (not great on desktop internet today) 2. Digital Feature

7 minutes of terror with twitter & X-box!

Atom Thought

Those of you who are clued on the NASA’s Mars Curiosity mission would have comprehended, but for others, we are talking about Curiosity’s descent to Mars and the 7 minutes that it took for curiosity to plunge from Mars atmosphere to the ground (and that it slowed down from about 13000MPH to almost zero in. Digital Discover

The Amazing Hi-Tech Toilets & Bill Gates Connection!

Atom Thought

Did you know that inadequate sanitation costs India upwards of USD53B every year; or that roughly 50% of hospitalization in developing countries is caused by unsafe sanitation conditions? About a year back Bill & Melinda Gates foundation announced a project to alleviate this problem. The challenge was clear- To create a toilet that does not. Digital Feature

5 Incredible iPad Apps for Kids!

Atom Thought

Paper by Fifty Three: Winner of APPLE DESIGN AWARD 2012. It’s one of the best apps for sketching, caricaturing and drawing. Not only can it be easily used by kids and adults but it’s so much fun to use various types of pens to create desired texture. Somehow even the most boring designs look.