4 trends for online coupon sites in 2013
JUNE 15, 2013
A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. Digital Insight
Star Ratings for Facebook Local Pages!
NOVEMBER 16, 2013
Now, this is becoming interesting. Facebook used to have a Reviews slot in the Page timeline for local pages. But now the star ratings are showing up absolutely at the top and are very visible. For a local player it means that it now has a place where it can show up reviews, ratings and. Digital Insight
Content Marketing In The Social Age
JULY 8, 2014
Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform. Digital Insight Social Media Marketing
How Volvo is leveraging Pinterest for success?
SEPTEMBER 18, 2012
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals. Digital Marketing Social Media Marketing
Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!
OCTOBER 14, 2012
90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams. Digital Insight
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
SEPTEMBER 16, 2011
ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard. USD135M). 2.
4 Top Facebook Mistakes by Companies in 2012
DECEMBER 19, 2012
Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight
Word of Mouth? Viral? Social ? What’s the difference?
FEBRUARY 8, 2012
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both.
Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
APRIL 16, 2014
It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony. Digital Insight Social Media Marketing
How a Start-up is Boosting the Indian Economy in a Small Way!
APRIL 23, 2013
About 4 million young people graduate every year in India.(This This includes engineering graduates), which makes us a nation with one of the largest pool of talented and skilled population in the world. However almost 75% of this population is underemployed and unemployed If we take last 5 years data- we can fathom that at. Digital Insight
How Restaurants & Pubs Should Use Social Media
AUGUST 28, 2013
dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or. Digital Insight Digital Learning Digital Marketing
Social Media and the New Workplace!
APRIL 16, 2011
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. You can also access this interesting presentation on slideshare-by clicking here. shall be putting up an audio link for the same soon. Related Posts: Enterprise 2.0! How businesses are lapping up social media? India Strategy for Social Networking Sites!
The Promise of Internet!
MAY 22, 2012
Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded! the list goes on. It simply doesn’t work! Who is fooling the VCs?
Stereotyping of Online Advertising- From The Eyes of a Print Media Publisher
JANUARY 2, 2013
Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few. Digital Insight Interviews & Columns
The Sharing Economy
MARCH 24, 2013
If I ask you to rent out your car when you are not using, and make additional money ; perhaps the answer would be ‘no’, at best you would skeptically ask “do these concepts work”? Getaround.com, a car sharing company in San Francisco, has signed up 10,000 vehicles in less than 2 years! This is. Digital Discover
Social Media 5000 Years Back!
OCTOBER 10, 2010
Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Look at the strong viral effect created in favour of Lord Rama). Lord Rama. Check out: [link]. image courtsey: [link].
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
How an internet start-up is marketing itself to the media!
OCTOBER 19, 2012
TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News
State of Social Media for Ecommerce Players in India
SEPTEMBER 11, 2013
Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand. Social Media Marketing
Online Classifieds in India & The Bottom of Pyramid
AUGUST 6, 2011
At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well!
Why ‘Locals’ is the Way to Go!
FEBRUARY 7, 2011
www.atomthought.com. Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. There were deals sites before Groupon also, but the hyperlocal strategy made it a winner). Look at the fact that 70% of searches on Google have a ‘local’ intent.
10 Social Media Ideas For Magazines
FEBRUARY 28, 2014
dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my. Digital Insight
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
APRIL 6, 2014
Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was. Social Media Marketing
The Farce of India Digital Awards & Finding The Right Way!
DECEMBER 24, 2012
I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and. Digital Insight
Is TV Advertising Really Helping OLX or Quikr?
JUNE 5, 2013
The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV. Digital Insight Digital Marketing
2 common-sense mistakes of the TV spending internet CMO!
NOVEMBER 14, 2012
Not creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and. Digital Insight Digital Marketing
How Social Media is changing brand communication paradigm
AUGUST 29, 2010
I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. tried to display the above through illustrative models in the presentation. For everyone’s benefit I have uploaded the presentation on slideshare, and am embeding it here as well. Social Media Marketing & New Age Communication. View more presentations from Saurabh Pandey.
3 guidelines to empower your local marketing
NOVEMBER 7, 2012
I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
Why Marketplace Model Is #Fail For Ecommerce?
OCTOBER 22, 2014
Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. think. Digital Insight Digital Marketing
Live Streaming of New Media Summit Digital Event
DECEMBER 21, 2012
New Media Summit is holding an event right now at Gurgaon Country Inn. link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. Look at the agenda here) Wach the live event here: Watch the recording of the. Digital Discover News Videos
Protected: Interview of Sahil Shah: Co-Founder, Couponation.in
JUNE 15, 2013
There is no excerpt because this is a protected post. Digital Insight Interviews & Columns
How an Airtel can disrupt a Craigslist!
AUGUST 30, 2012
I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. answered that it will be not a typical internet marketplace but a mobile company. Let’s see what would be the characteristic of a future marketplace: 1. hyperlocal (not great on desktop internet today) 2. Digital Feature
9 Top ‘Jugaads’ on Pinterest!
AUGUST 26, 2012
The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround or an improvisation. How did this term originate? Yukti>Yugat>Jugat>Jugaad. Yukti is a sanskrit word which transformed into the word ‘jugaad’ Find here 9 interesting ‘jugaad’ items posted on Pinterest from all over the world. Digital Feature
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
SEPTEMBER 10, 2014
It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging. Never. Social Media Marketing