Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! Technology Marketing in Digital Age! How Volvo is leveraging Pinterest for success? Social Media and the New. Digital Insight MORE >>

At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well! My immediate reaction was-that these are the people who will make classifieds portals click in India. If the bottom of the pyramid starts using our portal- then we can claim real and genuine success. MORE >>

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. For example: I like the Aircel campaign christened “Save Our Tigers” because of it’s overall thought process, but most particularly around it’s attempt to close looping; it’s another fact that the attempt didn’t extend into complete execution and reality, which is sad! MORE >>

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both. Anyways this also led to an interesting after thought and I decided to illustrate my thoughts on how WoM, Viral and Social are 3 different phenomenons –with overlaps. Is Twitter Tweeting Enough? MORE >>

I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social networks- what value can having endless count of friends bring? The law of diminishing returns will hit this spree one day-when the novelty factor eases out! What happens then? Not sure if you agree- but how many of your 500 fans on facebook are you regularly in touch with? What happens then? image courtesy:  [link]. MORE >>