Atom Thought

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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar!

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How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

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How dotConverse Helped a Brewupub Regain it’s Reputation

Atom Thought

You all would have heard about the Lemp incident. It was a turning point for social media and service industry in India. A well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property.

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Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement

Atom Thought

Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call.

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Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others.

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Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

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