Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. They launched their Facebook page last month and already have 200 people who like them. With each question asked and picture shared, their fans are responding — and Kotex is engaging in return.

Company 152

Company Tumblr Case Study Hashtag 152

Ari Herzog

MARCH 12, 2012

The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. I blinked at the word “Sponsored” as I hadn’t seen a sponsored update before. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.

Company 125

Company Facebook Feed Feedly 125

Ari Herzog

MARCH 15, 2012

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing any

Marketing 123

Marketing How To Team Template 123