Ari Herzog

JUNE 16, 2011

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. While this number is mind boggling and sure to incite its share of political debate, that kind of dough being generated for a presidential election is no surprise in a world where political campaigning is now as much a war fought online as it is a battle waged on television.

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Ari Herzog

JUNE 13, 2011

There are many reasons why I follow people on Twitter. I constantly refine who I follow to achieve the right mix of people who tweet about communications, government, and media. For three years and counting, I continue to emulate Angela Maiers’ Twitter engagement formula and her 70-20-10 rule: Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70% of my Twittertime is spent sharing others voices, opinions, and tools.

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Ari Herzog

JUNE 16, 2011

There is a reason why dozens (if not hundreds) of residents don’t read the daily newspaper. There is a reason more people read it online than in print. That reason, in part, is because of the lack of investigative and hard news reporting. Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff.

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Ari Herzog

JUNE 14, 2011

Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the intersect between social media and marketing — but there is a distinction that three blogs share with each other. Here is Olivier Blanchard’s blog: Here is Gini Dietrich’s blog: Here is Todd Defren’s blog: Here is Kyle Lacy’s blog: Do you spot the distinction that Olivier, Gini, and Todd share?

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