August, 2012

Ari Herzog

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8 Steps to Write a Meaningful Blog Post

Ari Herzog

1. Choose a topic. I get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. I also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. I wanted to personalize it. 2. Write the title. I always write the title first.

Alltop 148
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Wondering If Mobile Technology Kills Creativity

Ari Herzog

This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. Each new cell phone that comes out not only boasts an amazing amount of data storage and speed capabilities, but boosts camera megapixel ability as in DSLR cameras of a few years ago. At the same time, mobile apps have moved from apps of convenience ( satellite tv streaming , staying on top of sport scores , etc.) to creative and graphic apps such a

Mobile 140
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When You Want to Be Your Own Boss

Ari Herzog

August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. Peter went first. I’m a free agent goo.gl/fb/17Xh6. — Peter Kim (@peterkim) August 6, 2012. He explained he wanted to leave the corporate world as an employee and gain productivity as a freelancer. Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. “Companies are organizing for social bus

B2B 136
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How Social Media Changes Retail Storefronts

Ari Herzog

This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. I live in the traditional North End neighborhood of Boston. In the past when I walked into a restaurant, bar, or grocery store, there were certain things the merchant wanted me to see — or, more specifically, what their vendors wanted me to see.

Retail 130
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When Social Media Confuses You

Ari Herzog

Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired.

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Why B2B and B2C Connections Are Meaningless

Ari Herzog

Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend.

B2B 112
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#MySMCStory: Social Media Club and Me

Ari Herzog

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. The prior five years involved senior management roles in state and local government and, despite sending off resumes and applications for full-time positions and being called in for numerous interviews, I decided I wanted to be self-sufficient and make a living in the online industry.