Ari Herzog

FEBRUARY 24, 2011

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It! The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. There’s nothing more powerful than that moment right before the big moment, before the big game.

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Features Social Media Flickr Resources 155

Ari Herzog

FEBRUARY 22, 2011

If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. There are many elements of an archive but most include a reverse-chronological display of years and months, categories and tags, and/or articles. The intent is everything in an archive is clickable. Some bloggers choose simplicity and others opt for snazz.

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Examples Class WordPress Blogger 152

Ari Herzog

FEBRUARY 21, 2011

Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. 1. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder.

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Products Tips Bookmarklet Newsletter 148

Ari Herzog

FEBRUARY 23, 2011

It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs.

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Survey Blogger WordPress Authentication 137

Ari Herzog

FEBRUARY 20, 2011

Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. I wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. If that wasn’t enough love, Danny upped the ante two days later when he called me out on a video blog article of his, thanking me for asking him how he describes himself to strangers.

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Blogger Campaign Publishing Social Media 137

Ari Herzog

FEBRUARY 26, 2011

Photo by Victor Nuno. Chalk this up to a marketing experiment if you insist, though I view this question as central to the blog content I read and write. While I know what inspires me to read, comment, share, and talk about the content and authors of other blogs I read, I have no idea why you choose to read this sentence. It’s a mystery to me.

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Sentiment Questions Comments Twitter 126

Ari Herzog

FEBRUARY 14, 2011

After watching the first round of robot Watson competing against humans Brad Rutter and Ken Jennings on Jeopardy! , it is clear that the human-built algorithms that define the artificial intelligence sometimes provide the correct answer and sometimes not. It is also clear that computers may not be as fast as humans to click buttons. If the above is gobbledygook to you, I refer to a three-night televised tournament between Watson , a computer built by IBM Research and a team of scientific univers

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Compete Hosting Project Research 125

Ari Herzog

FEBRUARY 16, 2011

Henriette Weber wants social media experts to come out of the closet, believing they will make the world a better place. I believe that we will see so many more social media experts in the future, because they’re needed, and we need a LOT of them to transform business around the globe – to make companies better, and to have them save the world. Because I believe that eventually it will be companies that save the world.

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ROI Metrics Social Media Buy 120

Ari Herzog

FEBRUARY 26, 2011

It’s all and well that Foursquare membership grew 3400% in 2010 but if people aren’t using the location-based service at venues where thousands of people converge, how notable is that statistic? Mathew Ingram elaborates : While 3,400-percent growth is nothing to sneeze at, there are still indications that Foursquare — and location-based services in general, including Facebook Places and Gowalla — have yet to make much of a mark on the public consciousness, even with regular Internet

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Ari Herzog

FEBRUARY 17, 2011

Of 968 and growing LinkedIn connections of mine , 281 of them, or 29 percent, “started something new&# last year. It’s unclear what that specifies, whether someone beginning a new job or editing a word on their summary section. The below screen shot is courtesy of a solicited email message the company recently sent. Maybe you see a familiar face.

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LinkedIn Engineering News Types 114

Ari Herzog

FEBRUARY 27, 2011

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring.

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Case Study Study Film Comparison 110

Ari Herzog

FEBRUARY 17, 2011

The following is a feature article by Alex Papa. If you start or run a social media business you want to make it a successful one. You want a business that will continue to grow and thrive. However, there are so many things that can have an effect on the outcome that it is only natural to need as much expert advice as possible on what to do or not to do.

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Features Social Media Marketing Analysis 110

Ari Herzog

FEBRUARY 12, 2011

Tweet Share. With the TV in front of me and a portable computer by my side, I opened up my barely-used Seesmic Desktop application and watched what people around the country were tweeting about the Super Bowl, the commercials, and other trending issues. I joined them. Through both broadcasted thoughts to nobody in particular and targeted replies to people I knew and random people whose tweets inspired me to reply, I updated my Twitter feed every so often.

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Applications Engineering Blogger Comments 107

Ari Herzog

FEBRUARY 20, 2011

Delena Silverfox empowers women to join her in raising their children through natural parenting. With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. Thanking 16 people eager to receive a complimentary copy of The Facebook Marketing Book who opted to add a comment on my Facebook wall (as seen by screenshot to the right) indicating why they thought they were worthy to win the contest, it&

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Meeting Facebook Social Networking Research 105

Ari Herzog

FEBRUARY 14, 2011

I like to kiss. There’s something about brushing my fingers across her hand, her hair, her ears as I kiss her lips. Looking at her eyes like she is a birthday present I’m about to unwrap drives me crazy. My oxytocin rises, as do my dopamine and serotonin levels. Leave it to internet readers of Sheril Kirshenbaum’s Discover magazine blog to be the collective inspiration for a book about the science of kissing.

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Chemicals Blogger Influencer Groups 101

Ari Herzog

FEBRUARY 13, 2011

C.C. Chapman, in the months before his Content Rules book was published, wrote the following on his blog: Before it was the “in thing” for everyone in social media to do, I’ve had the life long goal of writing a book. I never knew if it would be fiction, business or something else, but I’ve always wanted to have a printed stack of binded paper on a shelf with my name on it.

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Travel Blogger Publishing Social Media 98

Ari Herzog

FEBRUARY 23, 2011

If a website form asks you to register and sign-in with a username and password, slap yourself on the head if you duplicate a password from another website. Go on, admit it. We’ve all done it once upon a time. If you recognize such behavior as yours, however, stop it right now. Stop recycling passwords and stop duplicating passwords. I have no idea how many sets of usernames and passwords are associated with me across the social web, but the important takeaway is I have a different passwor

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System Banking Flickr Types 163

Ari Herzog

FEBRUARY 3, 2011

The following is a feature article by Christian Arno. The Social Network might have hammered the Facebook brand even further into the public consciousness but, even without this rush of publicity, the bigger social media sites are difficult to avoid. This means right now is the ideal time for businesses to ramp up their social media marketing -– and do it across all their language markets.

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Features Social Media Marketing MySpace 132

Ari Herzog

FEBRUARY 21, 2011

With 500 million (and counting) people in the world with Facebook accounts, you need to grasp its importance if you want to succeed as an organization harnessing the power of the web. Twitter, LinkedIn, Flickr, iTunes — they have their purposes and reasons for social marketing — but for sheer numbers, let alone the ages of the dominant users on the site, the letter f should be branded on your forehead.

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