The Misnomer of Social Networking
Ari Herzog
JULY 11, 2011
It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. When people like a page on Facebook, answer something on Quora, recommend someone on LinkedIn or tweet something on Twitter, they do those things not because of community but because of their identity.
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