Ari Herzog

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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 million.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all. Need help?

Finding Order in Chaos: Month 2

Ari Herzog

When I wrote last month about throwing away my social networking rules , I was unprepared what happened next. First: People were elated I connected with them. This tweet from Jeff Cutler is indicative of what I see: It's been a long time coming, but finally Ari saw the light! Thanks @ariherzog pic.twitter.com/mMXYxfKZwh. — Jeff Cutler (@JeffCutler) January 4, 2014. Bring on the chaos.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

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A World Gone Social

Learn how companies must adapt to survive.

Why I Killed 61% of My LinkedIn Friends

Ari Herzog

Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? If we’re only connected because of a shared interest or geography, is that enough of a reason to sever the weak link? You need to grasp that LinkedIn is an ecosystem. Why am I there? How wrong I was.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. spoke at colleges. networked. I met people on informational interviews.

Happy Belated 9th Birthday to My Blog

Ari Herzog

May 2016 marked the ninth birthday of my blog! It’s seen three URLs and numerous designs. You can visit the archive  and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. For instance, here’s a piece from May 2007 critiquing a website. On the political: You can expect to read my honesty about the U.S.

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When I Was Hired Sight Unseen

Ari Herzog

At the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found the company. LinkedIn wasn’t yet around but Monster.com was two years old so maybe it was there. applied to be an associate consultant. I had two phone interviews with their home office in the San Francisco bay area before being emailed an offer letter. Thanks for reading.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Photo by Pieter Vieu. Used with permission. Did you know that every photo and video you take — and share on Facebook, Instagram, and other apps — from your smartphone is also sharing the exact latitude and longitude of the location where the photo was taken, enabling hackers, burglars, and pedophiles from knowing where you live? No joke. Cheers to JO Social Branding for the reminder.

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Get Internet Voicemail from Website Visitors with SpeakPipe

Ari Herzog

In the spirit of Vine, SnapChat, and other applications that enable you to record your voice (or any sound) in combination with video to your friends, meet SpeakPipe. It’s a WordPress plugin (and works with other blog platforms or any website for that matter that lets you add code) that lets you record a short voicemail message to any website owner or blogger who has it installed.

Tell That Story But Be Emotional

Ari Herzog

It was a 1991 Chrysler LeBaron. Maybe an ’89. It was my first car as a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift. The year doesn’t matter because it was totaled that Saturday night. I was a mile from Jeff’s house. I was going to drop him off, having watched “Wayne’s World” at the movies that night. remember playing some tape and pressing the fast-forward button to get the next song. I don’t remember the album. I do remember the light drizzle. also remember the thud from behind.

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” Numerous op-eds and best practices are out there about why you should befriend strangers and how to do it. To only connect with their Facebook friends?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. 1. want to learn my friends’ latest news and chit chat. 2. You want to subscribe to me if we don’t know each other that well. If you enable me to subscribe to you , even better.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. Mashable and other sites spread it the following day. Companies such as J Campbell Social Marketing continue to spread it. It’s everywhere. And, it’s a failure. Who spends so much time creating a hashtag? Do corporate boardroom sessions dedicate time to review these flowchart actions? — Julia C (@juliaxo27) September 3, 2013.

6 Guest Blogging Emails That Suck

Ari Herzog

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. wanted to make sure my topic fits with your theme. Period).

10 Tips to Be Successful on LinkedIn

Ari Herzog

LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. Whether you are on LinkedIn as a job seeker, a job recruiter, or to further your professional development, I want to share advice how you can be successful. 1. Thanks.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Danny’s reason? This time, I want to ask a different question.

…and My Twitter Experiment Dies

Ari Herzog

I thought it would be intriguing to spend a week and tweet like Aaron Lee , Martin Zwilling , and other so-called influencers. Four days ago I wrote : Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves… I further this definition by the stereotype that most influencers broadcast more than they reply.

Thanks for the support

Ari Herzog

On March 26, 2014, I announced my candidacy for State Representative of the First Essex District in Massachusetts. On November 4, 2014, I received 1,122 votes in Newburyport, 278 votes in Amesbury, and 206 votes in Salisbury. An independent candidate, I accepted an uphill battle on day one by competing with Democratic and Republican machines. I met many people and learned about many issues. Thanks.

How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. already feel accomplished. Savor the weightlessness. Productivity

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He had a personal profile and encouraged his would-be fans to follow that profile and interact on public-facing wall posts. You automatically follow people you’re friends with. didn’t.

Thoughts on Simple Living

Ari Herzog

Here are some thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away. That other phrase, “One person’s junk is another’s treasure” is more apropos. Eat healthy. Declutter.

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. Digital media. New media. Online media. Social media. The list goes on. Why are we fighting to be the expert and guru in each of these subcategories? What are the elements of online media that differ from social media? It’s still a tool. Simplify.

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It! The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. When emotions begin flooding your brain. So do it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Here’s that post , if curious. New to this blog are two plugins. Epoch  improves WordPress commenting. Confused?

How a Brand is Born Online

Ari Herzog

Thank you for reading  my blog where I write and explore digital media. Meet AriHerzogDotCom. On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Twitter will act as the hub; and scripts via  Buffer  and  IFTTT  will auto-populate each other. In this way, pins will be shared to Twitter, tweets will be shared to Google+, and so forth. How does it work for my brand?

The 4 Social Networks I Use Most

Ari Herzog

I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites. My mission to find order in chaos changed a lot. Curious? Ditto me on their photos.

Why a Municipal Website Moved to Facebook

Ari Herzog

Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. For this reason, there was some opposition as it would limit access to city information for some citizens. Will other cities follow? Should they?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. So, what’s going on here?

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Finding Order in Social Networking Chaos

Ari Herzog

That is my mission for 2014. I am throwing out the rules. I am eliminating the notes and disclaimers. I am retreating into the past. When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends.

The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Sometimes other KPI. getrealchat. — Scott Gulbransen (@kcgully) February 19, 2014. A2.Yes. SocBiz ROI is achievable. A3: Dancing around ROI. Start dancing WITH ROI.

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Mobile Technology and Your Small Business

Ari Herzog

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. It’s not just a type of phone or a data plan. It’s not just an application or a QR code. Mobile technology is all these things and more. It’s technology in the form of cellular communication. It is a way of life now. There are over 2,400 million internet users on the planet.