Ari Herzog

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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 million.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all. Need help?

Why You Should Unfriend Facebook Friends

Ari Herzog

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. A Generation Xer, my friends today number 334. That number is decreasing every day. Think about your high school friends. The best example is high school. Go on and take a look.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Your Online Friends Are Not Friends

Ari Herzog

Every story about social media eventually mentions Dunbar’s number , a theory popularized by psychologist Robin Dunbar about the relationship between the size of your brain and the size of your average social group. He proposed that 150 friends is the average cognitive limit that our brains allow for stable relationships. It is therefore irrelevant how many friends you claim to have on Facebook, Twitter, Instagram, Snapchat, and other social media sites. Whether it’s 20 or 2,000, most of them are destined to be acquaintances. Think about that. Where’s the beauty in that?

When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. At the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found the company. Thanks for reading.

Finding Order in Chaos: Month 2

Ari Herzog

When I wrote last month about throwing away my social networking rules , I was unprepared what happened next. First: People were elated I connected with them. This tweet from Jeff Cutler is indicative of what I see: It's been a long time coming, but finally Ari saw the light! Thanks @ariherzog pic.twitter.com/mMXYxfKZwh. — Jeff Cutler (@JeffCutler) January 4, 2014. I say bring it.

Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Danny’s reason? His readers preferred Disqus. Got a question?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” Numerous op-eds and best practices are out there about why you should befriend strangers and how to do it. To only connect with their Facebook friends?

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He had a personal profile and encouraged his would-be fans to follow that profile and interact on public-facing wall posts. You automatically follow people you’re friends with. I didn’t.

6 Guest Blogging Emails That Suck

Ari Herzog

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. I wanted to make sure my topic fits with your theme.

Tell That Story But Be Emotional

Ari Herzog

It was a 1991 Chrysler LeBaron. Maybe an ’89. It was my first car as a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift. The year doesn’t matter because it was totaled that Saturday night. I was a mile from Jeff’s house. I was going to drop him off, having watched “Wayne’s World” at the movies that night. I remember playing some tape and pressing the fast-forward button to get the next song. I don’t remember the album. I do remember the light drizzle. It was dark red, maybe a Jetta?

A World Gone Social

Learn how companies must adapt to survive.

Get Internet Voicemail from Website Visitors with SpeakPipe

Ari Herzog

In the spirit of Vine, SnapChat, and other applications that enable you to record your voice (or any sound) in combination with video to your friends, meet SpeakPipe. It’s a WordPress plugin (and works with other blog platforms or any website for that matter that lets you add code) that lets you record a short voicemail message to any website owner or blogger who has it installed.

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Photo by Pieter Vieu. Used with permission. Did you know that every photo and video you take — and share on Facebook, Instagram, and other apps — from your smartphone is also sharing the exact latitude and longitude of the location where the photo was taken, enabling hackers, burglars, and pedophiles from knowing where you live? No joke. Cheers to JO Social Branding for the reminder.

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Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

Thanks for the support

Ari Herzog

On March 26, 2014, I announced my candidacy for State Representative of the First Essex District in Massachusetts. On November 4, 2014, I received 1,122 votes in Newburyport, 278 votes in Amesbury, and 206 votes in Salisbury. An independent candidate, I accepted an uphill battle on day one by competing with Democratic and Republican machines. I met many people and learned about many issues. Thanks.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It! The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. When emotions begin flooding your brain. So do it.

How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. I already feel accomplished. Savor the weightlessness. Productivity

Fact-Checking and Spinning Trump on Twitter

Ari Herzog

I recently created a Twitter list all about President-elect Donald Trump. The list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin. Very strange! — Donald J. Trump (@realDonaldTrump) January 4, 2017. Learn more: https://t.co/F2tW2gFsTS

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Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. Mashable and other sites spread it the following day. Companies such as J Campbell Social Marketing continue to spread it. It’s everywhere. And, it’s a failure. Who spends so much time creating a hashtag? Do corporate boardroom sessions dedicate time to review these flowchart actions? — Julia C (@juliaxo27) September 3, 2013.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Got Value? Stop Using Social Media.

Ari Herzog

Social media posts expire very quickly. Consider Facebook, for instance. Engagement = likes, comments, shares. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. Reach = the total number of users who are sent or shared an impression. 75% of its impressions occur within 150 minutes. 75% of its reach occurs in 110 minutes. Media blogging

Mobile Technology and Your Small Business

Ari Herzog

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. It’s not just a type of phone or a data plan. It’s not just an application or a QR code. Mobile technology is all these things and more. It’s technology in the form of cellular communication. It is a way of life now. There are over 2,400 million internet users on the planet.

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. I want to learn my friends’ latest news and chit chat. You want to subscribe to me if we don’t know each other that well. If you enable me to subscribe to you , even better.

…and My Twitter Experiment Dies

Ari Herzog

I thought it would be intriguing to spend a week and tweet like Aaron Lee , Martin Zwilling , and other so-called influencers. Four days ago I wrote : Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves… I further this definition by the stereotype that most influencers broadcast more than they reply.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Learn Twitter From Justin Bieber

Ari Herzog

Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? He doesn’t have to tweet, even. His fans adore the 16-year-old. They retweet each other, glued to any mention of Bieber’s name. What retweeting means: If you tweet something and I retweet your message, I share your message with my network of followers. When he mentions his fans, they are quick to retweet him.

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. So, what’s going on here?

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10 Tips to Be Successful on LinkedIn

Ari Herzog

LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. I joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. Keep your profile updated. Be the latter. Thanks.

How a Brand is Born Online

Ari Herzog

Thank you for reading my blog where I write and explore digital media. Meet AriHerzogDotCom. On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Twitter will act as the hub; and scripts via Buffer and IFTTT will auto-populate each other. In this way, pins will be shared to Twitter, tweets will be shared to Google+, and so forth. How does it work for my brand?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How Social We Are With Social Media

Ari Herzog

The following article is written by Brandon Yanofsky. My parents love poking fun at my generation of 20-somethings. They say we lack social skills. They observe we walk around constantly looking down at our phones and never start any conversations with people around us. Photo by Funkdooby. Technology Does Make Us Less Social. But is it true? In some ways, social media brings us closer.

Testing

Ari Herzog

This is a test of a new blog-to-email system. If you’re on the list, you should be reading this in your email inbox. If you’re not on the list, click here. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why I List My Facebook Friends Follow Me, Friend Me, Do Me Wherever Why Foursquare and I Split Up. Media

Feature Friday: How to Increase Web Traffic

Ari Herzog

Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs. Use related forums.

Why a Municipal Website Moved to Facebook

Ari Herzog

Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. For this reason, there was some opposition as it would limit access to city information for some citizens. Will other cities follow? Should they?