July, 2011

Almost Savvy

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Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Almost Savvy

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company : Netflix has now added themselves to the cases discussed at marketing, public relations and social media conferences as an example of how to get it wrong – horribly wrong – when communicating with customers and then ignoring their outrage.

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Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. Others, while leaving the accounts open, are no longer updating those accounts and have posted this as their profile picture as a sort of forwarding address: While I’m loving wha

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