Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193

Eventful Conversation Types Campaign 193

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 203

Social Media Tips Marketing 203

Convince & Convert

MARCH 6, 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it u

Video 189

Video Strategy Content Marketing 189

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 189

Research 189

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Social Media

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 201

Social Media Marketing Trends 201

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 211

Platform 211

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 199

Video Content Platform 199

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 199

Video Content Platform 199

Social Media Today

JANUARY 6, 2024

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 208

Content Feed Feedly Team 208

Social Media Today

JANUARY 19, 2024

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

Engagement 203

Engagement Communities 203

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 200

Trends Features 200

Social Media Today

JANUARY 10, 2024

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 211

Content 211

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Social Media

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 191

Products Brands Process 191

Social Media Today

APRIL 5, 2024

The function provides a representation of where you rank in your friends' social orbit.

System 197

System Features 197

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 211

Hashtag LinkedIn Team 211

Social Media Today

FEBRUARY 12, 2024

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 194

Upcoming Team 194

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Social Media

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 211

Hashtag Instagram Content 211

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 214

Marketing Social Media Strategy 214

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 178

Influencer Instagram Products 178

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 208

Hashtag LinkedIn Team 208

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Social Media

Social Media Today

JANUARY 27, 2024

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 199

Issues Content 199

Social Media Today

APRIL 10, 2024

A proposed amendment would see ByteDance given a year to organize a sell off if the bill is approved.

Proposal 178

Proposal Organization 178

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 200

Content 200

Social Media Today

APRIL 9, 2024

Many references to “twitter.com” remain within the X codebase.

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202

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Social Media

Social Media Today

JANUARY 24, 2024

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

Platform 201

Platform 201

Social Media Today

MARCH 28, 2024

Could X, formally Twitter, look to lean into adult content as a means to bring in more revenue?

Communities 193

Communities Content Twitter 193

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 213

Platform Social Media LinkedIn Instagram 213

Social Media Today

JANUARY 24, 2024

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

Platform 200

Platform 200

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 194

Company Industry Reddit Data 194