Thu.Mar 08, 2012

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that.

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International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times.

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Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity SMM

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly. It can also mean something that causes awe, or is formidably great. Like these pink high heels.

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How American Express Used Twitter For Coupon Less Savings

Mindjumpers

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exc

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An Interview with Founder of ShopLAStyle.com

Idaconcpts

Back on 3/1/12, I wrote a post on how ShopLAStyle.com was managing an attack from a malicious hacker. It turns out that this was an attack from a spammer. Here is an interview with Cynthia, the founder of ShopLAStyle.com , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience. 1) Could you tell me more about your company?

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Credit Cards and Social Media: Failures

Ari Herzog

This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls. Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

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Are Bounce Rates An Important Statistic For Your Website?

Small Business Mavericks

I came across an interesting statement recently and it has been fermenting in my mind ever since. The article on Search Engine Watch related to Pinterest and how to get the best from the new social media site. However, the contents in general were not what got me thinking. It was really one line near the end of the article, namely: Gerencser said he doesn’t care about bounce rates all that much ……… “I’d rather have them come to the site and leave than never have come at all,

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Social Media Master Class

Twist Image

If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations.

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Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. – Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years. Although most marketers agree social media is not a fad there is still a debate on what is social media.

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Email marketing: the customer-centric culture failure

Social Email Marketing

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

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The 5 Keys to Blog Usability

ProBlogger

This guest post is by Neil Patel of Quick Sprout. The user is king. That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what users wanted. Naturally, you should give them what they want.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Email marketing: the customer-centric culture failure

Social Email Marketing

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

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Money makes the world go round, no free lunch and dude dies getting buried alive

Jeff Esposito

Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing.

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The Four Locations of Social Media

Net-Savvy Executive

Do you put social media data on a map? Location is another handy dimension for slicing, dicing, and visualizing your data. The question is, which location are you visualizing? Even a single tweet—in under 140 characters—can have four different locations. I've taken a real interest in applying geospatial analysis to social media over the past year.

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Cartoon of the day

Jeff Esposito

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.