Akamai Marketing
NOVEMBER 13, 2012
Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?
Akamai Marketing
DECEMBER 21, 2012
Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. I find that a lot of businesses and professionals don’t go through this exercise. Let’s review the 3 steps to social media strategy and measurement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Akamai Marketing
JANUARY 24, 2012
We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” A hashtag (#McDStories) is highjacked and the result is a spiraling PR nightmare.
Akamai Marketing
FEBRUARY 21, 2012
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.
Akamai Marketing
SEPTEMBER 20, 2012
I only have one real rule in the classes I teach: No. Question. Is. Stupid. OK – there is another rule: we all have to learn something. Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media. For those of us in social media, it sometimes seems as though everyone participates in social media.
Akamai Marketing
FEBRUARY 3, 2012
A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. Vanessa threw me what she thought was a soft-ball during the interview – “what places should people try when they are on Oahu?
Akamai Marketing
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I start every class asking people to tell me what social networks they currently use.
Expert insights. Personalized for you.
203 
Let's personalize your content