Akamai Marketing

APRIL 4, 2011

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Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it?

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MAY 5, 2011

Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.

Social Media 192

Social Media Small Business Features Strategy 192

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MARCH 31, 2011

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Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

MAY 10, 2011

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking 213

Banking Social Media Company Case Study 213

Akamai Marketing

JUNE 29, 2011

photo by Mr. Thomas (creative commons). Running or managing a business or getting going on a start up is hard work. And you can be very busy running a business and still not achieve your goals. Its complicated, isn’t it? Sometimes its easy to pin point an issue and other times. Em. Not so much. Business owners and managers know this situation intimately.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

SEPTEMBER 20, 2011

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175

Akamai Marketing

SEPTEMBER 13, 2011

Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Think of the differences between an orchestra who performs and the audience who listens.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

OCTOBER 21, 2011

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m also strategic and an activator. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

FEBRUARY 22, 2011

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Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JULY 13, 2011

For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

AUGUST 10, 2011

Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. THEN it happens: SLAM BAM a snarky comment or worse, an outright attack.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

FEBRUARY 24, 2011

When you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves? Do.

Social Media 174

Social Media Small Business Eventful Marketing 174

Akamai Marketing

JUNE 27, 2011

In life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am going to reveal a tool that you probably wished.

Tools 166

Tools Twitter Social Media 166

Akamai Marketing

JUNE 1, 2011

Eureka. I might have finally “gotten&# it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email.

Buy 159

Buy List Facebook Engagement 159

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. The.

Research 156

Research Engagement Study How To 156

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156

Akamai Marketing

NOVEMBER 25, 2011

What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience I had last week with you. I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

JULY 26, 2011

I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 24, 2011

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Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 3, 2011

There’s a lot of content being written today about content. From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a.

Content 144

Content Features Social Media 144

Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook. For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people ri

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 23, 2011

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Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Maybe your looking for a link on a particular topic, but it was shared weeks ago and you know you can’t access it through Twitter Search. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

FEBRUARY 3, 2011

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Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 8, 2011

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Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

APRIL 27, 2011

I’m an avid reader of social media blogs. I probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

Social Media 135

Social Media Blogger Features 135

Akamai Marketing

MAY 24, 2011

Every once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

Tools 138

Tools Analytics Features Twitter 138

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter.

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small. While.

ROI 130

ROI Social Media Case Study Study 130

Akamai Marketing

JUNE 6, 2011

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

Tools 146

Tools Eventful Social Media Marketing 146

Akamai Marketing

MARCH 29, 2011

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Press Release 238

Press Release Technorati Klout Metrics 238