Measuring Social Media ROI
Akamai Marketing
JANUARY 15, 2013
Stay Akamai: Phew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. But I really should have done this post before those two. Because first, we should dispel some myths about measuring social media ROI. Sometimes the truth really is inconvenient.
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