Akamai Marketing

SEPTEMBER 20, 2011

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

SEPTEMBER 13, 2011

Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Think of the differences between an orchestra who performs and the audience who listens.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159