Akamai Marketing

JULY 28, 2011

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 13, 2011

For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

JULY 26, 2011

I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook. For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people ri

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Maybe your looking for a link on a particular topic, but it was shared weeks ago and you know you can’t access it through Twitter Search. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night! One that everyone will appreciate and want to discuss. Last week I had one and I wrote a post about it. That post last week was easily the least engaging post I’ve ever written earning me yet another badge of lessons learned.

Badge 175

Badge Creative Commons Engagement Hashtag 175