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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

Its true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything? Enter: Twitter curation. Why bother with these services? Paper.li

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Why Social Media? Listen first. Integrate!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Transparency Matters

Akamai Marketing

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” But what’s the real lesson here?

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

LinkedIn-You’re Doing It Wrong

Akamai Marketing

Tweet [Warning: This is a vent. just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It’s almost just too awesome. Except its not. Because you’re ruining it. Stop randomly sending LinkedIn requests without context to everyone LinkedIn thinks you should meet. LinkedIn is WRONG. Kudos to this person. Good times.

5 metrics to track on Twitter

Akamai Marketing

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance.  I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? But is number of users the best metric to track? Increased brand value?

A World Gone Social

Learn how companies must adapt to survive.

What's your social currency?

Akamai Marketing

Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer

Social Media Complainers – your new BFF's

Akamai Marketing

Photo credit: tedmurphy The number one concern small and medium businesses have about social media: “what if people complain about my company/product/brand on my “Facebook/Twitter/blog.” I've always advised my clients

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. start every class asking people to tell me what social networks they currently use.

The Social Media Train – is it too late to catch it?

Akamai Marketing

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply isn’t the case.  . The community has spoken, it may be time for a renaissance of small and medium businesses. Social media is more than just a platform. Its OK. What are you waiting for?

Successful Blogging for Small and Medium Businesses

Akamai Marketing

(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

YES YOU CAN Measure Social Media

Akamai Marketing

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m also strategic and an activator. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models.

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Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities. wasn’t alone. Evacuees throughout the state were convening online and offline. What is it going to take?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Engagement and the Empty Promise

Akamai Marketing

I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting. What do you guys think?

6 Twitter Do’s for Business

Akamai Marketing

Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just. Tactics Twitter social media advice small business suggestions

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been

Klout – What’s it all About?

Akamai Marketing

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the. Influencers Social Media Club small business social media advice Hawaii influencers Klout Trends

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Collaboration supports successful campaigns

Akamai Marketing

Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. Creative Commons by PSD.

Why use social media for engaged customer service?

Akamai Marketing

What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? wanted to share an experience I had last week with you.  I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? They are clearly excited and hope I will be too!

The number 1 rule of social media

Akamai Marketing

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rules

5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

OK.  I’ll admit it. watch Silicon Valley on HBO. hate admitting it because of course, it’s both a characterization and just a little too close for comfort to the startup experience. Last night’s episode had me laughing AND crying. Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What makes a social media expert any different from a unicorn?

Akamai Marketing

Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy to identify when you see one, this isn’t really the case with experts. In a world of so-called experts, how do you define an expert? They actively spend time reading and thinking. Why is this important? failures.

What I learned from my Mom about social media

Akamai Marketing

Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it.  And alot of  Mom’s advice is about realtionships too. Everything You Need To Know You Learned in Kindergarden Featured small business social media advice Fun with Social Media marketing strategy

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

You've probably heard the phrase “The best way to accomplish a large goal is to break down into small manageable tasks.” The idea holds water, or soda or a Belvedere

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process. People who could provide you the details of how to self-publish. Let’s face it. Reader expectations are different too.

What should you outsource in social media?

Akamai Marketing

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology

What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

New research about how to have more engaging Facebook posts

Akamai Marketing

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel

Tool Tuesday: SocialOomph

Akamai Marketing

There are some actions in Twitter that you might choose to automate, such as Welcome Direct Messages and Auto Follow. All of these are things you can set on autopilot

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Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Well, its certainly not impossible. Platforms are TACTICS.