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| Page 1 of 1 | Previous | Next | AKAMAI MARKETING AUGUST 29, 2011  Tool Tuesday: Twitter curation tools Its true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything? Enter: Twitter curation. Why bother with these services? use Paper.li Paper.li | AKAMAI MARKETING JULY 28, 2011 5 metrics to track on Twitter It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? How many people are talking about, distributing and sharing your information?&# | | | | | |
| AKAMAI MARKETING JULY 6, 2011 Does it matter who follows you on Twitter or Facebook? Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me. My question is “what can I do for them&#. Ultimately, I think this attitude pays big dividends, but it is the long road and the high road. This school of thinking is my typical default for personal accounts, soloprenuers and consultants. | AKAMAI MARKETING OCTOBER 4, 2011  What you’ve got. If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment. | AKAMAI MARKETING SEPTEMBER 20, 2011  6 Things To Empower Your Social Media Campaign What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know. | AKAMAI MARKETING MARCH 31, 2011  Social Media Complainers – your new BFF's Photo credit: tedmurphy The number one concern small and medium businesses have about social media: “what if people complain about my company/product/brand on my “Facebook/Twitter/blog.” I've always advised my clients | | | | | | | |
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AKAMAI MARKETING | THURSDAY, DECEMBER 22, 2011  9 social media trends to keep your eye on in 2012
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms. ROI social media Trends MORE >> -
AKAMAI MARKETING | TUESDAY, JULY 26, 2011  Twitter Engagement and the Empty Promise
I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting. When something’s interesting, people say so. When its not, well – they ignore it. Its that simple (or that complicated). think used to think engagement was a great measurement tool. What do you guys think? MORE >> -
AKAMAI MARKETING | THURSDAY, NOVEMBER 10, 2011  The Hard Questions of Social Media
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Listen first. MORE >> -
AKAMAI MARKETING | TUESDAY, APRIL 19, 2011 6 Twitter Do’s for Business
Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just. Tactics Twitter social media advice small business suggestions MORE >> -
AKAMAI MARKETING | MONDAY, APRIL 11, 2011 Klout – What’s it all About?
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the. Influencers Social Media Club small business social media advice Hawaii influencers Klout Trends MORE >> -
- Tool Tuesday: PostRank Analytics AKAMAI MARKETING | TUESDAY, FEBRUARY 8, 2011
- Why Transparency Matters AKAMAI MARKETING | TUESDAY, JANUARY 24, 2012
- What's your social currency? AKAMAI MARKETING | MONDAY, APRIL 4, 2011
- Building Content That Attracts Customers and Clients AKAMAI MARKETING | TUESDAY, AUGUST 9, 2011
- How Social Media is Changing Customer Service AKAMAI MARKETING | MONDAY, NOVEMBER 26, 2012
- A Thousand Little Cuts of Social Media – A Kaizen Approach AKAMAI MARKETING | THURSDAY, MARCH 24, 2011
- Tool Tuesday: Qwitter AKAMAI MARKETING | TUESDAY, MARCH 1, 2011
- Successful Blogging for Small and Medium Businesses AKAMAI MARKETING | TUESDAY, MARCH 29, 2011
- What’s the ROI of Social Media Silence? AKAMAI MARKETING | TUESDAY, FEBRUARY 21, 2012
- Why engaging influencers is even more important given recent Twitter research AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011
- Collaboration supports successful campaigns AKAMAI MARKETING | THURSDAY, SEPTEMBER 22, 2011
- What should you outsource in social media? AKAMAI MARKETING | WEDNESDAY, APRIL 20, 2011
- Social Media During Emergencies AKAMAI MARKETING | SUNDAY, OCTOBER 28, 2012
- What I learned from my Mom about social media AKAMAI MARKETING | THURSDAY, MAY 5, 2011
- 3 new social media resolutions for 2012 and a couple from 2011 that still need attention. AKAMAI MARKETING | THURSDAY, DECEMBER 29, 2011
- 5 things to measure in social media ROI AKAMAI MARKETING | TUESDAY, NOVEMBER 1, 2011
- Who we are…not what we are in social media AKAMAI MARKETING | WEDNESDAY, AUGUST 3, 2011
- Socially Speaking What do YOU expect from brands and companies using social media? AKAMAI MARKETING | WEDNESDAY, JULY 13, 2011
- 5 things I’ve learned from failed blog posts AKAMAI MARKETING | TUESDAY, JULY 19, 2011
- Which comes first social media or social media culture? AKAMAI MARKETING | TUESDAY, JUNE 26, 2012
- Welcome to Hawaii PubCon Foodies AKAMAI MARKETING | FRIDAY, FEBRUARY 3, 2012
- Why use social media for engaged customer service? AKAMAI MARKETING | FRIDAY, NOVEMBER 25, 2011
- 6 reasons why social media shouldn’t be a last ditch effort AKAMAI MARKETING | WEDNESDAY, JUNE 29, 2011
- What makes a social media expert any different from a unicorn? AKAMAI MARKETING | TUESDAY, DECEMBER 20, 2011
- YES YOU CAN Measure Social Media AKAMAI MARKETING | FRIDAY, OCTOBER 21, 2011
- What to learn from the Mashable 5 social media marketing successes AKAMAI MARKETING | WEDNESDAY, JUNE 22, 2011
- Tool Tuesday: Sprout Social Update AKAMAI MARKETING | TUESDAY, NOVEMBER 22, 2011
- The difference between an audience and a community in new media AKAMAI MARKETING | TUESDAY, SEPTEMBER 13, 2011
- What I wish more people knew about me. AKAMAI MARKETING | THURSDAY, JULY 14, 2011
- Tool Tuesday: SocialOomph AKAMAI MARKETING | TUESDAY, FEBRUARY 22, 2011
- What should business be doing with the new conversation websites? AKAMAI MARKETING | THURSDAY, MAY 19, 2011
- Moderating Comments and Managing Online Communities AKAMAI MARKETING | TUESDAY, MARCH 19, 2013
- What we can learn from blog firestorms. AKAMAI MARKETING | WEDNESDAY, AUGUST 10, 2011
- Start-ups making social media part of the business model AKAMAI MARKETING | TUESDAY, MAY 10, 2011
- The number 1 rule of social media AKAMAI MARKETING | TUESDAY, MAY 3, 2011
- Why I’m not writing about Google+ yet. AKAMAI MARKETING | THURSDAY, JULY 7, 2011
- Book Review Wednesday: Wikibrands: Reinventing your company in. AKAMAI MARKETING | WEDNESDAY, MARCH 23, 2011
- Measuring Social Media ROI AKAMAI MARKETING | TUESDAY, JANUARY 15, 2013
- Why Facebook Is an Advertising Platform, Not A Social Network AKAMAI MARKETING | FRIDAY, JANUARY 25, 2013
- Tool Tuesday: Trunk.ly AKAMAI MARKETING | TUESDAY, JULY 12, 2011
- Tool Tuesday: Opt out of autoDM AKAMAI MARKETING | MONDAY, JUNE 27, 2011
- When does social media backscratching currency lose its value? AKAMAI MARKETING | WEDNESDAY, MAY 25, 2011
- New research about how to have more engaging Facebook posts AKAMAI MARKETING | TUESDAY, APRIL 26, 2011
- Stand Out in Social Media Marketing by Being Consistently Remarkable AKAMAI MARKETING | TUESDAY, JANUARY 8, 2013
- Standing out in the social media herd AKAMAI MARKETING | THURSDAY, FEBRUARY 24, 2011
- Social Media Strategic Plan Template AKAMAI MARKETING | TUESDAY, NOVEMBER 13, 2012
- Best WordPress Plugins for Business AKAMAI MARKETING | FRIDAY, NOVEMBER 9, 2012
- Tool Tuesday: Sprout Social AKAMAI MARKETING | TUESDAY, MAY 17, 2011
- Tool Tuesday: Hashable AKAMAI MARKETING | MONDAY, JUNE 6, 2011
- Tool Tuesday – RowFeeder AKAMAI MARKETING | TUESDAY, MAY 24, 2011
- What’s the difference between buying Facebook fans and buying a email list? AKAMAI MARKETING | WEDNESDAY, JUNE 1, 2011
- Klout and Kred – Social Influence Comparison AKAMAI MARKETING | MONDAY, JULY 2, 2012
- Just Pull Over AKAMAI MARKETING | THURSDAY, MARCH 3, 2011
- Social Media ROI – what are you measuring and how do you stack up? AKAMAI MARKETING | WEDNESDAY, APRIL 27, 2011
- 11 Tips Blogging Tips for Businesses-Authority Building AKAMAI MARKETING | TUESDAY, NOVEMBER 6, 2012
- Social Media Customer Service Case Study AKAMAI MARKETING | MONDAY, FEBRUARY 11, 2013
- KPI Dashboard for Social Media Metrics AKAMAI MARKETING | FRIDAY, DECEMBER 21, 2012
- Keeping up with social media bloggers just got easier AKAMAI MARKETING | WEDNESDAY, APRIL 27, 2011
- The Social Media Train – is it too late to catch it? AKAMAI MARKETING | FRIDAY, MARCH 2, 2012
- Why Buying Twitter Followers Is Damaging To Your Brand AKAMAI MARKETING | FRIDAY, MARCH 22, 2013
- The REAL Lesson in the NRA Twitter Post AKAMAI MARKETING | MONDAY, JULY 23, 2012
- Social Media 101 for Business AKAMAI MARKETING | THURSDAY, SEPTEMBER 20, 2012
- What the ComScore Digital Year in Review means for small biz marketers AKAMAI MARKETING | WEDNESDAY, FEBRUARY 9, 2011
- The Case for Active Users as Social Media Community Managers AKAMAI MARKETING | TUESDAY, OCTOBER 30, 2012
- On Alice in Wonderland and Social Media AKAMAI MARKETING | THURSDAY, FEBRUARY 3, 2011
- Social values – from the inside out AKAMAI MARKETING | TUESDAY, JULY 10, 2012
- Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch AKAMAI MARKETING | FRIDAY, DECEMBER 28, 2012
- Twitter-ups the future of events, sponsorship and event marketing AKAMAI MARKETING | THURSDAY, APRIL 30, 2009
- Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai. AKAMAI MARKETING | SUNDAY, JUNE 28, 2009
- The Viral Marketing Virus AKAMAI MARKETING | THURSDAY, MARCH 14, 2013
- The Viral Marketing Virus AKAMAI MARKETING | THURSDAY, MARCH 14, 2013
- Moderating Comments and Managing Online Communities AKAMAI MARKETING | TUESDAY, MARCH 19, 2013
- Why Buying Twitter Followers Is Damaging To Your Brand AKAMAI MARKETING | FRIDAY, MARCH 22, 2013
- The Wells Fargo Debacle.how to get around it AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2009
- The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
- Jack Welch supports events and their business uses. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
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