What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
Its true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything? Enter: Twitter curation. Why bother with these services? Paper.li
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Why Social Media? Listen first. Integrate!
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Why Transparency Matters
JANUARY 24, 2012
We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” But what’s the real lesson here?
Why engaging influencers is even more important given recent Twitter research
JUNE 15, 2011
I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter
LinkedIn-You’re Doing It Wrong
MARCH 17, 2014
Tweet [Warning: This is a vent. just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It’s almost just too awesome. Except its not. Because you’re ruining it. Stop randomly sending LinkedIn requests without context to everyone LinkedIn thinks you should meet. LinkedIn is WRONG. Kudos to this person. Good times.
5 metrics to track on Twitter
JULY 28, 2011
It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter? Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? But is number of users the best metric to track? Increased brand value?
A World Gone Social
Learn how companies must adapt to survive.
What's your social currency?
APRIL 4, 2011
Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. start every class asking people to tell me what social networks they currently use.
Social Media Complainers – your new BFF's
MARCH 31, 2011
Photo credit: tedmurphy The number one concern small and medium businesses have about social media: “what if people complain about my company/product/brand on my “Facebook/Twitter/blog.” I've always advised my clients
The Social Media Train – is it too late to catch it?
MARCH 2, 2012
I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply isn’t the case. . The community has spoken, it may be time for a renaissance of small and medium businesses. Social media is more than just a platform. Its OK. What are you waiting for?
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business
5 things to measure in social media ROI
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.
6 Things To Empower Your Social Media Campaign
SEPTEMBER 20, 2011
What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.
YES YOU CAN Measure Social Media
OCTOBER 21, 2011
Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m also strategic and an activator. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models.
Social Media During Emergencies
OCTOBER 28, 2012
Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities. wasn’t alone. Evacuees throughout the state were convening online and offline. What is it going to take?
Twitter Engagement and the Empty Promise
JULY 26, 2011
I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Something I strongly recommend measuring is “Engagement. Typically, I define engagement as sharing, clicking or commenting. What do you guys think?
6 Twitter Do’s for Business
APRIL 19, 2011
Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just. Tactics Twitter social media advice small business suggestions
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been
Klout – What’s it all About?
APRIL 11, 2011
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the. Influencers Social Media Club small business social media advice Hawaii influencers Klout Trends
Collaboration supports successful campaigns
SEPTEMBER 22, 2011
Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. Creative Commons by PSD.
Why use social media for engaged customer service?
NOVEMBER 25, 2011
What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? wanted to share an experience I had last week with you. I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? They are clearly excited and hope I will be too!
5 Money Saving Marketing and Branding Tips for Startups
MAY 5, 2015
OK. I’ll admit it. watch Silicon Valley on HBO. hate admitting it because of course, it’s both a characterization and just a little too close for comfort to the startup experience. Last night’s episode had me laughing AND crying. Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money.
The number 1 rule of social media
MAY 3, 2011
I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rules
What makes a social media expert any different from a unicorn?
DECEMBER 20, 2011
Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy to identify when you see one, this isn’t really the case with experts. In a world of so-called experts, how do you define an expert? They actively spend time reading and thinking. Why is this important? failures.
What I learned from my Mom about social media
MAY 5, 2011
Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too. Everything You Need To Know You Learned in Kindergarden Featured small business social media advice Fun with Social Media marketing strategy
A Thousand Little Cuts of Social Media – A Kaizen Approach
MARCH 24, 2011
You've probably heard the phrase “The best way to accomplish a large goal is to break down into small manageable tasks.” The idea holds water, or soda or a Belvedere
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process. People who could provide you the details of how to self-publish. Let’s face it. Reader expectations are different too.
What should you outsource in social media?
APRIL 20, 2011
Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology
What should business be doing with the new conversation websites?
MAY 19, 2011
As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology
New research about how to have more engaging Facebook posts
APRIL 26, 2011
We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel
Tool Tuesday: SocialOomph
FEBRUARY 22, 2011
There are some actions in Twitter that you might choose to automate, such as Welcome Direct Messages and Auto Follow. All of these are things you can set on autopilot
Social Media Strategic Plan Template
NOVEMBER 13, 2012
Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Well, its certainly not impossible. Platforms are TACTICS.
Building Content That Attracts Customers and Clients
AUGUST 9, 2011
When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. What to Consider When Building Content. Guess what? The same is true of content. Consider what inspires your ideal audience.