Facebook Audience Network Updates Coming
Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski.
Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski.
The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network.
Jakubowski wrote in a blog post that quality ads and insights garnered from advertisers’ conversion signals will drive changes that will be introduced to Facebook Audience Network in the coming months, adding:
One way we optimize for real outcomes is through the signals advertisers send us.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in