| | | Aggregage Blog | | | | 12 articles |
| Page 1 of 1 | Previous | Next | AGGREGAGE BLOG AUGUST 25, 2009 B2B Marketing via Long Tail SEO and Blogger Outreach One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand. Generally the content is all company or closely affiliated content. Brand Portal Site - a new site is established which has it’s own name, but is brought to you by a company. Either of these approaches can provide significant marketing value. | AGGREGAGE BLOG JUNE 6, 2009 Social Filtering Great post on social filtering Eric Sauve - Why Social Filters are a Must for Communities : Social filtering is essential in a community system as when you have more than 30 pieces of content or 30 people it becomes impossible to identify the most relevant content and people. great point about the need for social filtering from: Introducing the Filters -. Or even Top 100 eLearning Items. | | | | | | | AGGREGAGE BLOG JUNE 9, 2009 Long Tail SEO - 60+ Articles One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). When we were in the process of designing Browse My Stuff, I had a hard time finding good resources on how to go about long tail SEO. I’m still constantly looking. If I’m missing something good, please drop a comment. | AGGREGAGE BLOG NOVEMBER 5, 2009 Aggregation Editorial Social Layers Great post by Robin Hamman, who leads the Social Media practice at Headshift, Curating, Not Moderating, the Flow of Content and Participation. In the post they describe a new site around climate change: Climate Pulse tracks a wide range of source for information, comment and content about the Copenhagen Climate Change Conference (COP15). Their editorial and curation is a bit different. | AGGREGAGE BLOG NOVEMBER 30, 2009 Work with Bloggers I’m often asked about whether it’s necessary to work with bloggers when you create a topic hub. The strict answer is that likely it’s not an issue if you abide by certain use principles. However, the practical answer is that it’s always better to work with bloggers and other content sources rather than just taking their content without any outreach. just saw a post Open letter to trainingspotting.com. Please could you either: Remove my posts from your website Or. Yours, Mark Berthelemy. Mark happens to be a great participant in the eLearning Learning topic hub. | AGGREGAGE BLOG NOVEMBER 30, 2009 Using Special Parameters to Create Year End Post As I’m getting ready to do some posts that wrap up the year, I realized that there are a few special URL parameters that allow me to do fun things with topic hubs. I particularly want to produce a post that shows my top posts for the year and top keywords for the year such as 2009 Top Posts and Topics. source=. The source= parameter allows me to see content from one particular source. In my case, I’m always interested in content from my blog, so my URL should look like: [link]. If you are a Featured Source, you can find your source via the link on the right side. drStart=. link]. | | | | | | | | | -
AGGREGAGE BLOG | SUNDAY, JULY 5, 2009 Associations Social Media Opportunity This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats. I joined last week’s chat and thus signed up to the ning group. When I visited this morning, I saw that they also had a LinkedIn group, so I joined that as well. This is a great way to get a better handle on who was in the group. The second person who’s profile I looked at was Deirdre Reid. She had a posted listed in her profile Be a Renegade – Bringing Social Media to Your Association. MORE >> -
AGGREGAGE BLOG | FRIDAY, JUNE 19, 2009 Tradeshows Need to Get in the Information Business A recent post - Could Tradeshows Be ‘Googley’? looks at various aspects of what trade shows need to do to be successful in the future. Given that I’ve worked for several large tradeshows in the past, definitely it’s tough times. One suggestion stuck out at me: 5.) Get In the Information Business. For decades, tradeshows provided the space, exhibitors brought the products, and journalists covered the show. If tradeshows are in the information business, they need to team with journalists and companies to communicate with attendees. Information is no longer a one way street. MORE >> -
AGGREGAGE BLOG | WEDNESDAY, JUNE 24, 2009 Finding and Connecting with Bloggers - 30+ Resources A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. In Learning, Extended Brain and Topic Hubs , I discussed my experience in launching Speaking Pro Central. I realized that I should know a lot more about professional speaking and thought that it would make sense to create a Topic Hub that around professional speaking to help my own speaking services. It also helped me meet many of the top players in that space. Blogger Relations: Two Approaches For PR. Enough With Blogger Strategies! MORE >> -
AGGREGAGE BLOG | WEDNESDAY, JUNE 10, 2009 Alltop vs Browse My Stuff I was recently asked what the difference was between Alltop and Browse My Stuff when it comes to a particular topic - in this case the topic was Professional Speaking. So let’s compare: Speaking.Alltop.com and. Speaking Pro Central. Similarities. Both sites highlight top blogs on a similar topic. I’m not 100% sure what their focus is, but the list of sources seems similar enough. Both sites try to help users who do not classically use an RSS reader to get information. People who use an RSS reader and are subscribed would simply do it that way. Differences. MORE >> -
AGGREGAGE BLOG | SATURDAY, MAY 23, 2009 What is Browse My Stuff? Browse My Stuff allows the creation of topic hubs around virtually any topic. It is flexible in its use, but it is generally designed to allow the creation of either: Public Topic Hubs. White Label Topic Hubs. Topic Hubs are sites that aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. There is also an interesting aspect of network building and community creation through working with bloggers. This can be an interesting part of social media marketing. Value of a Topic Hub. MORE >> -
- Blog Topics AGGREGAGE BLOG | TUESDAY, MAY 26, 2009
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