Sat.Oct 16, 2010 - Fri.Oct 22, 2010

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#.

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certa

Content 278
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type.

Google 254
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The New Facebook Groups Explained

Mindjumpers

Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far.

Groups 243
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Realizing the Value of Time

Justin Levy

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important. The reason why I was able to say “I love you&# to my mom before she passed away was because my friend was a few minutes late picking me up. Both of these examples rely on the difference of a few minutes.

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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing this because I think that despite the controversial nature, it is a significant discussion, especially since I suspect that many of you might have thought differently about this topic 5 years ago.

GPS 217

More Trending

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Succesful Facebook Campaign by Corona Light

Mindjumpers

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is offering its user to get their photo displayed at a digital billboard in Times Square, New York.

Campaign 223
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5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. It seemed just a year ago that they were few and far between, but now that companies are seeing the value in having dedicated, talented and knowledgeable people in charge rather then shuffling off the responsibilities to traditional marketing roles, lots of opportunities have become available.

Resources 196
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The latest on Facebook (Quick Links)

SocialFish

I’m just back from Blogworld (here’s one good summary post by Priya Ramesh who I had the pleasure of meeting there). I’m not quite ready to blog about it yet, if at all – head is spinning in a variety of directions – but I don’t want to leave everyone hanging here at SocialFishing so I’ll have a few light posts for you.

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Blogging: The Most Effective Social Strategy

Firebelly

Here are Chantelle's slides for those who could not attend her Blogging: The Most Effective Social Strategy session this past Tuesday at the Masters of Business Online conference. Enjoy and let us know if you have any questions.

Strategy 191
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Great Reasons to Retweet Others on Twitter

Webbiquity SMM

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform.

Twitter 190
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Conversation Prism – A Three Sentence Blog [infographic]

Mindjumpers

Tweet Brian Solis , whom I think has a good sense of humour, apart from a brilliant marketing strategy, has made a Conversation Prism that gives an overview of all networks on the social media landscape, and how people use them in the social media universe; ie what networks are people using within for example location (he missed out on Glympse ), music, streams, pictures, blog platforms etc etc.

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10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala October 20th, 2010 Tweet Rhyme and reason I don’t know why us PR pros would need a reason to get together, eat, drink, be merry, and celebrate our colleagues’ successes… But apparently we do.

Postrank 182
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Why I Deleted My Foursquare Account

Ari Herzog

Shea Sylvia , a Kansas City web geek and early adopter of shiny new internet tools, wrote on her blog in July 2010 that she was creeped out while eating at a restaurant with friends — when the hostess came over and told her she had a phone call. Shea recollected that conversation. But when I answered the phone, I didn’t recognize the voice on the other end.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea

Jason Yormark

Tweet Content is a valuable resource on the web when it’s written well, and contains useful, actionable information. So why would I be willing to just serve it up for free? The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Increasing my distribution, influence and reach.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time.

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How Feedback Shaped Gap's Branding

Firebelly

It's the branding change that sparked criticism all over the country, when Gap, Inc. quietly unveiled a new logo for it's namesake clothing brand. The new logo, simply "Gap" in black Helvetica type sitting in front while a blue box with a light gradient hovers to the top right of it, was simply posted in place of the older logo on Gap's website without so much as even a formal announcement.

Brands 174
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Blogging for Tickets. Am I Selling Out?

Almost Savvy

I’m torn at the moment. Ethically speaking, I made the right decision. Practically speaking, I’m disappointed. You may be aware that journalists and bloggers are sometimes offered free stuff in exchange for media coverage of some sort. This free stuff may come in the form of anything from products to services to tickets. In exchange, they are usually expected to provide advertising/promotion, reviews or direct sales pitches.

Blogger 171
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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13 Soft Skills Needed for Companies Selling Social Media

Direct Marketing Observations

Do you ever stop and think about how much you’ve actually read and heard about social media? Especially the “how-to&# stuff, or the all encompassing “list&# ? There’s one every day. Yet one of the things that is often overlooked in a lot of the blog posts and conferences I attend, are the soft skills needed to achieve success.

Skills 170
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Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). On January 12, 2010, I didn’t personally experience the major earthquake that hit Haiti, but I was forever changed by it. In the midst of inexplicable tragedy, my personal definition of the social web got rocked.

Ustream 162
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October 2010: Isle of Man Twitter's top ten | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 329
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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity.

Postrank 151
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Now Running on the Genesis Theme Framework

Justin Levy

If you visit this blog via a browser, then you probably noticed that I have been making some changes ’round these parts over the past week or so. If you haven’t stopped by lately, come on over and see how the scenery has changed. Late last week, I switched to the Genesis Theme Framework for WordPress (affiliate link). I then decided to install the Prose child theme when it launched to help extend the backend feature set.

SEO 150
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What does YOUR Open Community look like?

SocialFish

The countdown begins… our book is out November 1! Forgive us for what’s sure to be a big promo push to spread the word about our little book, Open Community , which is about to come out in less than two weeks. we want you to help us start the conversation! In the book, we define the concept of Open Community and dig into five elements that we believe are crucial to understand in order to successfully build relationships and build community online in the digital age.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Alltop 148
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We'll Always Have Blogging

Social Media Marketing

Image credit: Express Monorail (Flickr) "Round up the usual suspects." With all of the Facebook and Twitter commentary, out there, you'd think there's nothing else of significance worth doing on the Web any more. But of course, you know that's just crazy talk. Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Apple’s New OS: Mac OS X Lion-O

Idaconcpts

The power of Mac OS X. The magic Eye of Thundera. (Click for larger version.). Designed byValentino Valdez, follow him on Twitter at @valdezign. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.

Apple 154
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How Social Media Contributes to SEO | Blog Talk Radio

Saying It Social

Had a great time being a guest on Social Geek Radio on Blog Talk Radio last night. If you couldn’t catch it live, you can hear what you missed by listening to the recording below! Show description: How can a solid social media presence dramatically increase a website’s search engine ranking? Do you know how to use correct page titles, metadata, alt-tags for images, anchor text, etc?

SEO 132
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Testing, Testing, never stop testing

Josh S Peters

Are you familiar with the screen shot above? If you recognize it then you already know the significance of this post and you can go ahead and watch something on YouTube instead. For the rest of you, take a look at the screen shot above and pay attention to the active vs the paused. This is a screen shot from a recent clients PPC account that, for several months, I worked to optimize.

Study 130
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Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

Convince & Convert

Tweet Part 1 of a 3-Part Rant. I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves&# that people that “like&# your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage in the business press that would lead you to conclude the opposite, Facebook fan pages are not magic marketing potions.

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9 Must-Have WordPress Plugins

Idaconcpts

WordPress is the standard content management system for millions of websites, because there’s no web development platform that’s as user-friendly, valuable, and adaptable. If you haven’t heard of WordPress before, learn about how WordPress can make your website more manageable. Once you get the basics from managing a WordPress website, you will figure out that WordPress plugins make the world go round.

WordPress 151