Mindjumpers

MAY 16, 2012

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.

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NGO Strategy Facebook How To 272

Waxing UnLyrical

MAY 16, 2012

What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.

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Film How To Project Team 271

Buzz Marketing for Technology

MAY 16, 2012

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy.

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Marketing Buy Data Authentication 235

Firebelly

MAY 16, 2012

We’ve look at Facebook as if it were invented in the 90s. We’ve looked at Twitter as if it would have been invented in the 80s. The creative folks at Squirrel-Monkey are back at this again. This week let’s take a look at their video that imagines… …if Pinterest had been invented in the 90s. [Video URL: [link] ].

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URL Video Twitter Facebook 190

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Idaconcpts

MAY 16, 2012

The American League’s Eastern Division may be the most difficult one in all of professional baseball. With the deepest pockets this side of the Mississippi, the Yankees and Red Sox alone assure players and fans alike that this division is no walk in the park. The Blue Jays are usually competitive as now are the Rays. The Orioles have finally come of age and are giving them all a run for their astronomical salaries.

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iPhone Team List 137

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. It’s a mix that’s made in heaven for Ikea as it channels traffic through its latest creation.

Social Media 107

Social Media Marketing Loyalty Newsletter 107

ProBlogger

MAY 16, 2012

This guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO. The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community.

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Dave Fleet

MAY 16, 2012

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time we

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Conference Sample Samples Discount 415

Jeff Esposito

MAY 16, 2012

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