Sat.Nov 03, 2012 - Fri.Nov 09, 2012

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Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement started out on Twitter only after he realised that people were mentioning him there.

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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by provi

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

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3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. • Parenting. • Fitness. • Fashion & Beauty. • DIY. • Social Media Marketing. • Personal Finance.

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More Trending

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5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.

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October’s most popular posts

Sherrilynne Starkie

Most popular posts. View more lists from Sherrilynne Starkie.

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Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play

Socialized

As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me.

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Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. Despite a “Pinterest-like” redesign unveiled back in September, StumbleUpon hasn’t been able to stop the continued decline in traffic.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

Wow, did we see this one coming? The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

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Top Places Where You Still Can Get Free Links

Idaconcpts

If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you. Inbound links to a website have many different purposes, and can not only help Google to index your pages, but also help people surfing the web to find them and increase your reputation in the eyes of both those visitors and Google itself.

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{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics

Convince & Convert

A field guide to the 4 types of content marketing metrics from Jay Baer. Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content. These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourself falling into this camp, don’t fret: You still have time to get on the right track.

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54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

Nowadays, in just a few seconds through cyberspace, the latest dimension has been added in the communication process; the emotional dimension. This instant gratification dimension is fueled by feelings, spawned by the twitter generation, the texting age, or possibly in short, the web-gen. A superhighway of social media strategies such as YouTube videos, tweets and Facebook posts, garnering reactions at lightening speeds.

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Why Obama Won: A Gallery of Presidential Likeability

Idaconcpts

a. Four more years. twitter.com/BarackObama/st…. — Barack Obama (@BarackObama) November 7, 2012. Why Obama Won: A Gallery Of Presidential Likeability from Rohit Bhargava.

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How to Track Facebook Success Or Failure with Real-Time Stats

Convince & Convert

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not.

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Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Things Exhibitors Need at a Conference

Kikolani

Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr. 1. Enthusiasm for the company you are representing.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. By the end of our conversation, they were all telling me that I had their dream job and were asking me if we had any openings.

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel.

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Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Make a Full Time Income from Freelance Blogging

Kikolani

This is an interview with Tom Ewer. Tom is a freelance blogger and internet marketer. He quit his job at the end of 2011 and shares all of his successes and failures at his blog, Leaving Work Behind. He has just released a guide – Successful Freelance Writing Online: How to Generate a Full Time Income by Writing For Blogs. In this interview, he reveals why he is a freelance blogging evangelist.

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3 Qualities Of Evergreen Content

Small Business Mavericks

Evergreen content is content that never goes out of fashion. It is not trendy. It is not here today, gone tomorrow. It has value that will remain for a long time. As its name suggests, evergreen content is content that will always be in demand. So what does it look like exactly? And how do you produce it? Here are 3 important qualities that your content needs in order to be considered evergreen: Intrinsic and lasting value – The value of your content must exist in the content itself.

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Social and News Media: More than Simply Cross Promotion

Convince & Convert

Jodi Gersh, Gannett Company @jodiontheweb. Jodi Gersh , Director of Social Media at Gannett Company , joins the Social Pros Podcast this week to discuss advertisers and sponsorship in the news media world, slowly moving many media giants up the “social” ladder, and the value of using social internally for enterprise solutions. Read on for some of the highlights or listen below for the full podcast.

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Success And The Art Of Being A Self-Starter

Twist Image

Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like to keep abreast of how people within this industry are moving. The digital marketing industry experiences a high volume of turnover.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Having A Mentor – Ever Considered The Possibilities?

Kikolani

This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes. Even if you’ve been online for some time, as you become more involved you will discover that quite a different side to things exists than you’re aware of when you just read other people’s blogs and articles.

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4 Ways To Use Instagram

Small Business Mavericks

Constant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. But they aren’t the only businesses using Instagram. Many small businesses are using it as well. Instagram is a smartphone photo sharing app. It’s the smartphone version of Flickr and Photobucket. But what can you do with it? I’ve identified 4 ways you can use Instagram to help promote your small business to your target market or current clientele.

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I LIKE THE NOISE OF DEMOCRACY

Myrland Marketing

The hearts, souls, ears, constitution and minds of many must be tired this election season. The campaigns and rhetoric have been many things, including: Long. Arduous. Combative. Informative. Offensive. Defensive. Ugly. Attractive. Admirable. Intellectual. Mind-numbing. Embarrassing. Enlightening. …and so much more, often depending on which side of the aisle one sits, if not directly on the uncomfortable spires of the fence in the middle.

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Don't Follow Your Passion

Twist Image

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever. Cal Newport wants to know what makes people truly love the work that they do. He took this question and turned it into a brand new book, So Good They Can't Ignore You (full disclosure: Newport is signed to the same publishing imprint as I am).

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Psst…Do You Know What’s Being Said About You Online?

Absolute PA

If I told you that there’s a simple way to keep bang up to date with what people are saying about you, what’s important to you and sift out the info you really want to know – for free, would you believe me? I hope so, because it’s true! That tool is Google Alerts. It monitors words chosen by you and sends you the latest stories in as-it-happens, daily or weekly reports by email keeping you instantly up to date.