Sat.Oct 29, 2011 - Fri.Nov 04, 2011

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Book Review: The Social Customer

Dave Fleet

Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

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How to Get More People to Read Your Tweets and Get More Retweets!

yMarketingMatters

Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the.

How To 279
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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. I make practically no money off of my blog, so my efforts here are strictly authentic in being helpful, entertaining and to connect with as many people as I can.

Comments 258
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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”.

Web 2.0 227
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common? Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. His questions have stumped national speakers. He’s most recently fascinated by video, mobile, and analytics. Here’s some insight into his psyche through an interview we did a couple of weeks ago.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?

Klout 206

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How Stockholm Transport Improved Its Brand Image Through Facebook

Mindjumpers

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade.

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Can Facebook Communities Replace Company Websites?

Firebelly

Probably. The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Information has given way to interactivity. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. This movement used to be called Web 2.0 , but that term is unfortunately now just associated with overly-glossy websites with giant buttons.

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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Guest post by Cal Evans. Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow. Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.

MySpace 194
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The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing

Data 172
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How Broadway uses Foursquare

Firebelly

Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” I opened it to find a message telling me to find t

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Where Are Our Fundamentals?

Waxing UnLyrical

Guest post by Harrison Kratz. A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Personally, I am adamant that many traditional PR tactics are fading.

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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. I make practically no money off of my blog, so my efforts here are strictly authentic in being helpful, entertaining and to connect with as many people as I can.

Comments 214
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Is Ashton Kutcher a fundraising dud? | Sherrilynne Starkie

Sherrilynne Starkie

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How are you going to monetize that?

Direct Marketing Observations

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media.

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Mind, Body and Bootcamp

Waxing UnLyrical

Today will be an interesting day. You see, after two months of not working out – specifically, not continuing with the My Bootcamp program that I started three months ago because of the emergency surgery I had to undergo in September – I’m picking up the workout cudgels. (That’s me holding a plank on September 1, two days before I had to go in for surgery.).

Research 157
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A Fresh Start

Kikolani

Today is a wonderful day! For the first time, I made the commute to work from one room of my house to another. I am excited to announce that this Halloween marks the first day that I am no longer a part of the 9 to 5 workforce, but am instead a new member of the proudly self-employed! The Transition. The transition from 9 to 5 to self-employed has been a long journey filled with long days spent in front of a computer screen.

Directory 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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October 2011 Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 343
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B2C Facebook Results Are 30% Above Average on Sundays

Convince & Convert

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you

Facebook 155
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Facing Our Fears

Waxing UnLyrical

So, today’s Halloween. You’re probably trying to figure out what you costume you’ll wear to a party tonight, and, by the way, have you stocked up on candy? (I’ve been joking that instead of candy, this year I’ll be giving out toothbrushes. Hey, I’m all about what’s good for kids, even though I don’t have any.).

Flickr 150
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10 Ways to Position Your Blog Above Copycats

Kikolani

This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” Unfortunately, it’s not that easy in real life.

RSS 165
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Content marketing delivers sales leads | Sherrilynne Starkie

Sherrilynne Starkie

Content 338
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Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on. ICANN believes there is a market out there for more specialized domains. These domains can be specific to your industry, such as ford.cars or travel.adventure.

SEO 117
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How You Can Get Netflix For Free

Ari Herzog

I resisted Netflix from its beginnings in 1999 until earlier this summer when I downgraded my Comcast cable from their “digital preferred” package to basic cable (essentially about a dozen stations) and decided to pay Netflix $7.99 a month for the ability to stream movies and TV shows through my Roku player and onto my HDTV. Comcast enables me to stream 250 gigabytes of data every month — which is quite a lot of data, considering I watched 120 episodes of “Lost” in

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out! ). Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual. which I believe to be his finest work to-date.

Klout 121
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Google Maps to Start Charging Businesses for Service

Bill Hartzer

According to a report , Google is going to start charging for usage of their Google Maps service. Google will charge businesses that are “heavy users” of their service. If a business gets more than 25,000 map requests per day, then the business will have to start paying to allow their users to use Google Maps. According to the BBC, there is a rumor out there about the fee.

Google 118
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Fetching Friday – Resources Mashup & A Lot of Gear

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Since I’m at Blog World this week, I put together the roundup Wednesday before I left. I probably will miss some great posts from the rest of the week, but I’ll throw them in next Friday!

Mashup 113
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Looking Back at 6 Months of Tweeting

Ari Herzog

The 440 people and organizations I am following on Twitter today is progressively growing. Check my Twitter profile tomorrow and the number will likely be increased. My tweeting is changing. With more people and their updates appearing in my news feed, I tend to click the “reply” button more frequently and press the “retweet” button more often to share noteworthy thoughts and links with my online community.

Patterns 110
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A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0.

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Is Privacy Important?

Small Business Mavericks

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? I think it is. Here’s the best way to think about this. Your clients don’t want you to sell their private information. They’d rather you protect it at all costs.

Privacy 98