Wed.Mar 16, 2011

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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users.

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The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

Tweet SXWS Interactive 2011 is about to close down for this year. And last night on the 15 th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced. Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and services of for-profit businesses&#.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of

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Disconnected in a Hyper-Connected World

Almost Savvy

It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life. I spend much of my day connecting with them in one way or another.

Meeting 249
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

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Death finds me on foursquare

Socialized

Foursquare brought me closer to death today. Around 8:15 a.m. I checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman.

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How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me. If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!

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Is Social CRM the key to growing membership?

SocialFish

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. We’re working with Avectra on an ambitious project about Social CRM for Associations ; we’ll be having several conversations about the topic, on both of our blogs, in person with any interested association execs ( contact us if you’d like to participate and we’ll send details), and at ASAE’s Annual Meeting in St Louis in August.

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Facebook For Business Tip #8: Wildfire Contests

Firebelly

Contests can be a great way to generate buzz, interest and excitement around your brand. Hosting a contest on your Facebook page is also an effective way to build awareness of your page and boost fan numbers. Many pages run contests that violate Facebook Promotions Guidelines , however. An easy way to ensure your contest won’t violate Facebook’s TOS?

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How To Create A Foursquare Special

Saying It Social

Late last week, foursquare launched an entirely revamped platform for businesses. It opens up lots of new options for creating specials and makes the process of creating specials easier to manage, especially for companies with multiple locations. It also brings new tools for analyzing the performance of different specials when compared to each other.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Not a Full-Length Book? Write a Kindle Single Instead

Debbie Weil

I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk. I’ve pretty much decided that it’s not the right idea for a full-length book.

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Tweet Manually and Be Sincere

Ari Herzog

I recently received three direct messages from people after I followed them on Twitter: 1. Thanks for following. I try to mostly tweet interesting stuff I find. Hopefully you’ll find it interesting as well. 2. Thanks for following! I do check my messages daily, so be sure to DM me if you ever need anything in blogging & social media! 3. Thanks for following.

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Socially empowering your employees-What’s taking so long?

Direct Marketing Observations

. . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.

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7 Social Media Lessons From Phil Collins

Convince & Convert

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet to be seen, though Phil Collins certainly added a “milk it for all it’s worth” touch by not

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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RT/Share to Win Wednesday | A $500 Value

Saying It Social

[link]. Today we are running a contest and giving away a FREE PASS for Social Media Boot Camp! For each RT, Share, or Forward, you will receive one entry – the amount of entries you can earn is LIMITLESS! There are 3 ways to enter! 1. Post to Twitter! Copy and paste the following tweet: RT @akstout18 For ea. RT of this post u will receive 1 entry for a free ticket to Social Media Boot Camp, a $500 value.

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Fandango Making Good Use of Group Buying

Idaconcpts

You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon. Both of these deals made the big headlines and with good reason. Back in August 19 , 2010, by day’s end, 441,000 Groupons were sold, bringing in a little more than $11 million. Groupon usually splits the revenue with partners, but declined to disclose its share.

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How Q&A Sites Can Boost Your SEO | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

Bare Feet Studios

As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz ) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among the best examples of what I often wish for: more grown-ups using social media to get the job done!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

It seems that every five years or so Chyrsler gets caught in a bit of a social media firestorm. Not bad when you think of the volitility of the social web. For those people who might have been out of the country or unplugged from social media during the past week there were two events that occurred within a day of each other that had the social pundits buzzing and tweeting up a virtual storm. .

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To Post or Not to Post? A Very Loaded Question…

The Social Media Incubator

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What Is Your Blog’s URL Structure?

ProBlogger

Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion. What is your blog’s URL structure? Here on ProBlogger, I use one that has a combination of the date and post title by default: [link]. While on my photography blog I’ve chosen to use just the post title (without dates): [link].

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How to Increase Your Retweets, Twitter Followers & Klout

Kikolani

If you own a blog, I want you to do the following three things for me right now, prior to reading this post. Go to one of your blog posts. Find the button on your blog post page that allows users to retweet your posts. Click on that button. If any of the following four things happened… You couldn’t find your retweet button because you don’t have one.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why Your Newsletter Incentive is Repelling People

ProBlogger

This guest post is by Amy of Harrisonamy.com. We’ve seen recently how you can help pay the rent using your email list , so making sure that as many people as possible sign up is critical to increase your earning potential. Most bloggers know that one way to encourage people to sign up to their blog is to offer an incentive. Some kind of free report, or ebook or other gift that is a tempting reward for a visitor to transform into a newsletter subscriber.