2009

Adam Sherk

Trending Sources

Google News Optimization Tips

Adam Sherk

This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. pulled out some of the more useful tips, combining information from some of the slides with additional

News 60

Free Tools for Monitoring Hot Search Trends

Adam Sherk

This week Google started embedding a Hot Trends graph at the bottom of search results pages for queries that fall within their top 100 fastest-rising search terms, as seen in this example screenshot: While checking out search trends is

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

I'm definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I've been curious to see how their Twitter press release service would do

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. Google is using words like “more flexible,” “easier to submit,” “more

I Hope News Corp Does Block its Content from Google

Adam Sherk

More developments in the Rupert Murdoch vs. Google saga today, as the Financial Times reports that discussions have taken place between News Corp and Microsoft on an exclusive deal with Bing that would lead to News Corp blocking its

Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well

Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

This week Google unveiled Google Social Search, an opt-in feature that provides additional search results with content from a user's “social circle” of friends and trusted sources. limited number of listings will appear at the bottom

A World Gone Social

Learn how companies must adapt to survive.

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

One of the more promising features in this week's relaunch of CNN.com is NewsPulse, which surfaces popular content in a simple, user-friendly interface: CNN NewsPulse. Click on the screenshot above to see a larger image

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika. First, a study of 33 million unique users from Chitika's network in September

Google News Now Recrawling Updated Articles

Adam Sherk

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Executive quotes in press releases are notorious for lacking any kind of substantial information. It's the most common place to find fluff in a release, and they tend to be largely ignored. Yesterday's Microsoft – Yahoo press release

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and imedia Connection are a good time saver for him. CNN.com places a “Story Highlights” section with bullet points to the right of the headline

Twitter Suggested Follows – Today's Studio 54 Velvet Rope

Adam Sherk

One of the ways that higher profile Twitter accounts have built up large numbers of followers is by being included among the “suggested follows” shown to users signing up for a new account: Each new user has a group of 20 Twitter

Do People Search for “Breaking News”?

Adam Sherk

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: CNN.com home page title tag. NYTimes.com home page title tag. FoxNews.com home page title tag

Do People Search for “Breaking News”?

Adam Sherk

Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: CNN.com home page title tag. nytimes.com home page title tag. foxnews.com home page title tag

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Last week at the Google I/O developer conference it was announced that Google is now able to execute javascript onclick events, which basically means that links in javascript that were previously inaccessible can now be read and pass

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

The discussion about hubspot's post on the syndication of social media press releases vs. traditional press releases called my attention again to pitchengine, a platform for creating and sharing social media releases (smrs

Google News Wants Title Tags to Match Headlines?

Adam Sherk

In looking over a post on the Google News blog from a few months ago on ways to help Google News better crawl your site, this tip in particular caught my eye: * Article Titles in Google News. In order for Google News to crawl the

Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

Today Newsweek offered live streaming of Jon Meacham's interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

Today Newsweek offered live streaming of Jon Meacham's interview with Treasury Security Tim Geithner on its Facebook page. This is a good example of how publishers are attempting to add more value to their official pages on social media

Rich Snippets: Increase Google Visibility for Reviews through.

Adam Sherk

One of the announcements at Searchology yesterday was a new enhancement called Rich Snippets, in which Google is using structured data embedded in web pages (microformats and rdfa) to give users “convenient summary information about

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

I've been surprised by how many people choose to follow the main Twitter account of major news sites. know in some cases it's because they are featured as “suggested users” to people who sign up for a new Twitter account

Newsweek Cares about (some of) your Tweets. Fox News Not so Much.

Adam Sherk

I've been surprised by how many people choose to follow the main Twitter account of major news sites. know in some cases it's because they are featured as “suggested users” to people who sign up for a new Twitter account

How to Identify Your Own Top Trends of 2009

Adam Sherk

Yesterday Facebook shared its Top Status Trends of 2009, providing insight into what terms most commonly occurred in users' status updates. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate

The Most Popular NFL Teams on Twitter and Facebook

Adam Sherk

The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it

An Early Look at News Media Twitter Lists: Not Much Traction

Adam Sherk

With all the buzz about Twitter Lists I thought I'd take a look at how some major news sites are doing so far with their own Lists. Looking at selection of Twitter accounts from 30 news sites, I checked the number of Lists that have

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites. Even when the engines do a reasonable job of filtering out duplicates

A Closer Look at Fan Engagement on the Fox News Facebook Page

Adam Sherk

My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site, despite having significantly fewer fans than CNN

Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. Most news sites have an official Facebook Page now, with the typical approach

Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

On Friday Yahoo announced new additions to its searchmonkey enhanced results, including options for news content. searchmonkey allows sites to use structured data to include additional information in their Yahoo search results such as

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate), can bring large spikes in

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Yesterday I received a copy of Rafe Needleman's Pro PR Tips in the mail from itdatabase. I'd seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a