Wed.Oct 26, 2016

Adam Sherk

Trending Sources

The Myth of the Best Place To Work


This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We We sift through reports like we’re mining for gold. We’re hoping for the Eureka! How can you move beyond the numbers? You have the opportunity to ask “Why?” and dig deeper.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. On average, these Facebook pages grew by 450,000 new fans and show no signs of slowing. For example, Disney posts an average of 4.32


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Getting the 6 Elements of Persuasion Right


Content that persuades a prospect to take additional action has six distinctive characteristics. It’s no… Read More.

Content 10

How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

Instagram Stories and Snapchat are taking the world by storm! We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. It is exciting to see! I am a big believer that the reason why these channels are taking off – is that we are craving more and more authenticity. It doesn’t have to be perfect.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish. The social network provides you with plenty of bells and whistles to help enhance your outreach strategy, but none of that matters if you don’t have a solid foundation to build upon.

Halloween Social Marketing Stats and Ideas [INFOGRAPHIC]

Simply Measured

Costumes. Candy. Party decorations. Makeup. Cards. You get the idea. A lot of money is spent on Halloween–a predicted $8.4 billion this year alone, if you look at the infographic below.  Where Where are people spending? What are they spending on? And how can your brand make the most of this holiday? Measuring Your Digital Brand Impact Download. Check it out. Courtesy of: The Shelf.

A World Gone Social

Learn how companies must adapt to survive.

The Why, How and When of Using Quotations on Your Blog


By ProBlogger Expert Ali Luke of Aliventures. Do you ever use quotations on your blog – words from other bloggers, writers, or experts in your industry? Many bloggers rarely or never do … and they’re missing a huge opportunity. If you’ve never even thought about using quotes, or if you’re worried about getting it wrong, this post is for you. Most bloggers don’t use quotes. Writing Content

Is Twitter Media Studio Twitter’s Best Kept Secret?

agora pulse

Twitter Media Studio is a dashboard for uploading, managing and scheduling media tweets. Could this be Twitter’s best scheduling  tool yet? When Apple launched their iPhone7 in September 2016 they made a big mistake. They messed up their Twitter scheduling. Instead of tweeting the phone features in sync with Tim Cook they sent them out early. It looks like Apple haven’t tweeted.

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Before I start, you should know this story starts out sounding like a brag, but stick with me: justice is served. Every year since 1973, Bellingham Washington holds the Ski to Sea race on Memorial Day weekend. Hundreds of teams and thousands of participants race from the glacier on Mt. Running – Pass. Road biking – See “downhill skiing.” . ” . So, hooray canoeing! miles.


Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

Buffer Social

We are super excited to share our second, very special bonus podcast episode with you! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. This week we’re chatting all about Snapchat vs. Instagram Stories and how brands and people are using the platforms in very unique ways. Google Play. Stitcher. ” 3. Creating


How to Plan Holiday Content that Fits Your Brand

Ignite Social Media

The year is winding down, and none of us want to be caught off-guard by the Paul Revere of content planning yelling “The holidays are coming!” It’s not just important to have holiday content, it’s important that you have the right holiday content for your brand. Here are a few things to keep in mind when planning your brand’s holiday content: Plan Ahead. Stay on Brand. Tell a Story.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.