Sat.Sep 24, 2016

Adam Sherk

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The Spirit Of The Times And Great Expectations

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Live in the desert. It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas have become populated, cultures have developed and they flourish. Whether it's in the Middle East or a place like Phoenix, Arizona. love Phoenix. love the space.

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Do Agencies Care About Conversion?

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Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's been a close friend for over a decade , but it's how he approaches business and metrics and digital which always inspires. Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion.

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