September, 2012

Adam Sherk

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? What enterprise SEO truisms can be found in famous TV catchphrases? Quite a few it turns out. If you’re still here let’s hope words like “clever” and “fun” are now coming to mind instead of “incredibly cheesy” or 

SEO 173
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Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.

News 162