Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
Adam Sherk
APRIL 3, 2012
Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group.
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