Wed.Jan 25, 2012

Adam Sherk

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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this translated into a significant change in social news referrals for publishers? Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy.

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