Wed.Jul 27, 2011

Adam Sherk

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it. I started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com.