Grateful Dead Facebook Page: Great Use of Interactive Content
Adam Sherk
APRIL 20, 2011
Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great. In support of the release of the complete recordings from the Europe ’72 tour (and the 40th anniversary of that tour) the Grateful Dead Facebook page utilizes a separate tab to create a multi-page interac
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