Adam Sherk

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. Jan-Nov 2014) Percentage of.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Keyword Research. 1. Google Trends.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. thought I’d share some of my favorites that are well suited to editorial content sites. Real-Time Analytics. Having one is worth the investment. Chartbeat Publishing. Parse.ly.

A World Gone Social

Learn how companies must adapt to survive.

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. used the same news organizations as last time with a few changes and additions, bringing the list to 48. Google+ Pages: Average Engagement Per Post. Per Post.

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SEO Tips for Infinite Scrolling

Adam Sherk

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Publishers are starting to use it more often too on their home and channel pages. Don’t Forget SEO.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. 1. Link reclamation. mail newsletters and RSS feeds. Cross-network promotion. Partner links.

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8%. Social Media 10.2%.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization? Annotations in the Search Results.

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The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it. Does the standout tag actually work? Yes it does, but only so often. How and When to Use the Standout Tag.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Traditional websites will continue to be the primary digital home for news organizations, but the lines are shifting and more change is coming.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. Top 100: 28% (28).

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Each tool is free unless otherwise noted. Followerwonk.

The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. But today I thought I’d focus on news organizations.

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Most are from the US but there are a handful of international sites too. Per Post.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi

Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release?

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? So this workflow is simple and straightforward by design. Keyword Research for Content Planning.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. Do Google’s Expanded Domain Results Apply to News and Video Listings?

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For these reasons it is something that is worth paying attention to. April 2012. Yahoo!

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. Primary Success Metrics. Pageviews, time on site, bounce rate, etc.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest? spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Average Links Average Linked Pages.

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Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. Here’s a breakdown by percentile. Less than 20% 0.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? The level of brand presence and direct participation on Pinterest varies considerably among the examined sites.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured. EdgeRank Checker. Buddy Media. Socialbakers.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this translated into a significant change in social news referrals for publishers? The numbers represent visits, not pageviews. million visits in 2009 to 22.7

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