Share with Google Buzz. For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper MORE >>

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. To pull the activity and engagement figures I used All my + , an interesting tool created by Gerwin Sturm. Per Post Shares. Per Post Comments. Per Post. MORE >>

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. are optimized to improve keyword focus. What other SEO tactics should newsrooms employ? MORE >>

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites. used the same news organizations as last time with a few changes and additions, bringing the list to 48. However this comparison gets skewed by a few pages with fairly limited post activity. MORE >>

This week Google started embedding a Hot Trends graph at the bottom of search results pages for queries that fall within their top 100 fastest-rising search terms, as seen in this example screenshot: While checking out search trends is MORE >>