How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. Jan-Nov 2014) Percentage of.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Keyword Research. 1. Google Trends.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. thought I’d share some of my favorites that are well suited to editorial content sites. Real-Time Analytics. Having one is worth the investment. Chartbeat Publishing. Parse.ly.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. used the same news organizations as last time with a few changes and additions, bringing the list to 48. Google+ Pages: Average Engagement Per Post. Per Post.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. Top 100: 28% (28).
SEO Tips for Infinite Scrolling
APRIL 16, 2013
Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Publishers are starting to use it more often too on their home and channel pages. Don’t Forget SEO.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Traditional websites will continue to be the primary digital home for news organizations, but the lines are shifting and more change is coming.
A World Gone Social
Learn how companies must adapt to survive.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8%. Social Media 10.2%.
The Google News Standout Tag: Does it Work?
JULY 23, 2013
The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it. Does the standout tag actually work? Yes it does, but only so often. How and When to Use the Standout Tag.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization? Annotations in the Search Results.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Most are from the US but there are a handful of international sites too. Per Post.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Each tool is free unless otherwise noted. Followerwonk.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. But today I thought I’d focus on news organizations.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. Primary Success Metrics. Pageviews, time on site, bounce rate, etc.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? So this workflow is simple and straightforward by design. Keyword Research for Content Planning.
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. Do Google’s Expanded Domain Results Apply to News and Video Listings?
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest? spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Average Links Average Linked Pages.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this translated into a significant change in social news referrals for publishers? The numbers represent visits, not pageviews. million visits in 2009 to 22.7
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. First the teams’ official Twitter profiles. 4/5/10 Two-Year.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement. It is an effective tactic and there are plenty of good ways to do it. Here are some more recent examples.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For these reasons it is something that is worth paying attention to. April 2012. Yahoo!
Does Google Freshness Update Make Online Reputation Management More Difficult?
NOVEMBER 14, 2011
Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult? Essentially Google has turned up the dial on its “query deserves freshness” algorithm. How It Works. What You Can Do.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? The level of brand presence and direct participation on Pinterest varies considerably among the examined sites.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release?
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.
Great Design for an Email Press Release
SEPTEMBER 17, 2013
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. It’s for a new book of visual essays and poems by Debbie Millman , Self-Portrait as Your Traitor. What do you think?
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women’s Site. Food Site. Entertainment Site. Social Media