Top Social Media Informer Social Media Marketing Content for 2010

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall

Research

Research Social Media Marketing Retail

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts.

Tools

Tools Posterous SEO StumbleUpon

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start. Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to

Badge

Badge Twitter Proposal Brands

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Let’s face it. Etiquette is a lost art. Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to leverage the convenience they provide. When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption.

Facebook

Facebook Instant Messaging SMS Posterous

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media

Social Media Paid Search comScore Posterous

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

Company

Company Social Media Posterous StumbleUpon

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). A situation that would require disclosing my (or my agency’s) role in working with a client who wishes to keep the work and our relationship secret.

Questions

Questions Social Media Privacy Posterous

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

SEPTEMBER 22, 2010

This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. The movie is called Super 8 , which is unfortunate due to an association with a motel chain I had a very bad experience with once. (That’s a story for another time, or, never.

Wiki

Wiki Campaign Film Posterous

Social Media Chat Tuesday, July 21st

Adam Cohen

JULY 19, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

Social Media

Social Media Disqus Web 2.0 Badge

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. See the entire list at Aaron’s original post.

Brands

Brands Posterous Foursquare StumbleUpon

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective.

Badge

Badge Disqus Web 2.0 Retail

Billboard Yourself

Adam Cohen

JUNE 17, 2010

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. (RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1).

Vimeo

Vimeo Posterous Feed Reader StumbleUpon

On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. There are great posts about how you should beware the snake oil salesman right along side excellent posts defending the folks who are legitimate and hard working on behalf of their clients in the business.

Posterous

Posterous Consultant StumbleUpon Flickr

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. See the entire list at Aaron’s original post.

Brands

Brands Flickr Hashtag List

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Let’s face it. Etiquette is a lost art. Forget “interruption marketing” for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to leverage the convenience they provide. When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption.

Facebook

Facebook Instant Messaging SMS Flickr

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school. The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama.

Marketing

Marketing Review Tweetdeck Posterous

Social Media Informer

2010

Adam Cohen

10 Reasons Market Research is Critical to Social Media

The Digital Five Tool Player

Trending Sources

Twitter Badges For Brands Who Want to Avoid Narcissism

On Facebook and the Death of Etiquette

Social Media Does Not Exist

Making the Leap: Why Companies Struggle with Social Media

How Often Do Ethical Questions Impact Your Social Media Efforts?

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Social Media Chat Tuesday, July 21st

Some Brand Haiku Humor

I Will Not Write About Old Spice

Billboard Yourself

On Beyond Snake Oil

Some Brand Haiku Humor

On Facebook and the Death of Etiquette

Micromarketing: Relationship Marketing Through Advocacy

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