Adam Cohen
JUNE 8, 2010
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.
Adam Cohen
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). A situation that would require disclosing my (or my agency’s) role in working with a client who wishes to keep the work and our relationship secret.
Adam Cohen
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. (RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1).
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