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| | ADAM COHEN
SEPTEMBER 22, 2010 Down the Rabbit Hole: Super 8?s Complex Viral Campaign
This morning I caught wind of a Steve Spielberg produced, J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. The movie is called Super 8 , which is unfortunate due to an association with a motel chain I had a very bad experience with once. That’s a story for another time, or, never.) Take a look.
| | ADAM COHEN
JUNE 17, 2010 Billboard Yourself
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1). Tweet This!
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| | ADAM COHEN
OCTOBER 27, 2011 The Content Convergence Dilemma: Where’s the Content Department?
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? Who owns the publishing?
| | ADAM COHEN
APRIL 12, 2012 Engaging the Right Audience on LinkedIn
(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Engagement to the Next Level.
| || | ADAM COHEN
JULY 28, 2010 Twitter Badges For Brands Who Want to Avoid Narcissism
While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us or “Follow me on Twitter is getting things off to the wrong start. Proposal. Little Help. Related Posts. How has Social Media Helped You?
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ADAM COHEN Making the Leap: Why Companies Struggle with Social Media
| TUESDAY, AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Simply put, one way is easier, two-way (and multi-way) is hard. MORE >>
ADAM COHEN I Will Not Write About Old Spice
| FRIDAY, JULY 16, 2010
I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I'm going to keep telling myself, “Please don't write about Old Spice MORE >>
ADAM COHEN The Digital Five Tool Player
| THURSDAY, SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts. What did I miss? Creativity and Appreciation for Technology. Understanding the Community. It’s more than just market research , it’s the practical application of it. Business Acumen. MORE >>
ADAM COHEN Social Media Chat Tuesday, July 21st
| MONDAY, JULY 19, 2010
There are regular chats on Twitter, and then there's hashtagsocialmedia.com. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris MORE >>
ADAM COHEN On Facebook and the Death of Etiquette
| MONDAY, NOVEMBER 1, 2010
Let’s face it. Etiquette is a lost art. Forget “interruption marketing for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to leverage the convenience they provide. When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Lots of room to improve here still – I can’t understand why politicians don’t have to follow the “do not call list rules, but that’s another story). MORE >>
- On Beyond Snake Oil ADAM COHEN | TUESDAY, AUGUST 10, 2010
- Micromarketing: Relationship Marketing Through Advocacy ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010
- Some Brand Haiku Humor ADAM COHEN | MONDAY, NOVEMBER 15, 2010
- Social Media Does Not Exist ADAM COHEN | TUESDAY, JUNE 8, 2010
- How Often Do Ethical Questions Impact Your Social Media Efforts? ADAM COHEN | FRIDAY, JUNE 11, 2010
- Social Media Success is About The Customers, Stupid ADAM COHEN | WEDNESDAY, MARCH 30, 2011
- The Unsung Heroes of Social Media ADAM COHEN | MONDAY, MAY 2, 2011
- Autumn Transitions ADAM COHEN | TUESDAY, AUGUST 30, 2011
- Interview: EMC Does Social Media From The Inside Out ADAM COHEN | THURSDAY, JUNE 30, 2011
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