Update Your Segmentation Model With Social Data Before It’s Too Late
JANUARY 13, 2015
Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Engagement to the Next Level.
AUGUST 30, 2011
It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. decided on the move to FH because I saw an opportunity.
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. What would you add to this list?
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. An Analogy.
Micromarketing: Relationship Marketing Through Advocacy
SEPTEMBER 28, 2010
When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school. The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. My Diorama.
Professional Services at the Digital Crossroads
DECEMBER 12, 2013
I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports. It happens in all industries, but lately I've seen retail companies keep their
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Interview: EMC Does Social Media From The Inside Out
JUNE 30, 2011
Recently I had a discussion with a client about doing social media “inside out – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.
Some Brand Haiku Humor
NOVEMBER 15, 2010
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Tweet This!
Down the Rabbit Hole: Super 8?s Complex Viral Campaign
SEPTEMBER 22, 2010
This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. The movie is called Super 8 , which is unfortunate due to an association with a motel chain I had a very bad experience with once. Feed readers may need to click through to view). Take a look.
The Digital Five Tool Player
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts.
On Beyond Snake Oil
AUGUST 10, 2010
Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil returns over 187,000 results. Your company’s current agency ecosystem. Internal resource support and sponsorship. What did I miss?
A World Gone Social
Learn how companies must adapt to survive.
Twitter Badges For Brands Who Want to Avoid Narcissism
JULY 28, 2010
While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us or “Follow me on Twitter is getting things off to the wrong start. Proposal. Little Help. Related Posts. Share this on Facebook.
Social Media Chat Tuesday, July 21st
JULY 19, 2010
There are regular chats on Twitter, and then there's hashtagsocialmedia.com. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris
I Will Not Write About Old Spice
JULY 16, 2010
I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I'm going to keep telling myself, “Please don't write about Old Spice
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1). Tweet This!
How Often Do Ethical Questions Impact Your Social Media Efforts?
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Working with customer data within social networks, privacy concerns about using the data for targeting. Who do you turn to for guidance?
Social Media Does Not Exist
JUNE 8, 2010
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies. Frankly, well put. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Photo credit: niemster via Flickr.
Get Your Account Verified on Twitter
OCTOBER 13, 2016
Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter
Introducing an Awesome New Podcast About Workplace Culture
JANUARY 12, 2017
So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far. If you enjoy these, please share, subscribe over on Podbean or subscribe in iTunes by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Follow him on Twitter and LinkedIn.
The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more. The post The 11 PR Tools You Absolutely Must Use appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.
12 Advanced Google Tricks
JANUARY 16, 2017
Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider
2017 Social Media Cheat Sheet – Updated!
JANUARY 9, 2017
Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Maybe you know some of them already, but you definitely don’t know all of them, so take a look at the complete graphic once you’re done here. Social Media Is The New Newspaper.
Are your social media accounts ready for 2017?
NOVEMBER 6, 2016
Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media
Help Us Promote Community Manager Appreciation Day January 23
JANUARY 10, 2017
Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! We’re introducing a new tradition: The CMAD Cheers!
Eight PR Trends that Will Affect Your Jobs in 2017
DECEMBER 15, 2016
On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year. The post Eight PR Trends that Will Affect Your Jobs in 2017 appeared first on Spin Sucks.
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. Positive ROI. Serving A Purpose.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team.
How to Use a Bullet Journal for Business
JANUARY 10, 2017
There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist