Adam Cohen

Trending Sources

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

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Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Engagement to the Next Level.

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Autumn Transitions

Adam Cohen

It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. decided on the move to FH because I saw an opportunity.

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Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. What would you add to this list?

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Social Media Automation 101

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers?  If your organization is large, chances are the percentage of customer-facing people is smaller.  How many customers does your company have?  How about potential customers?  No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.  An Analogy.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit.  I haven’t done book reviews here before, let alone since elementary school.  The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. My Diorama.

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Professional Services at the Digital Crossroads

Adam Cohen

I’ve been watching lots of professional services firms evolve to take on the world of digital.  PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports. It happens in all industries, but lately I've seen retail companies keep their

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.

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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences.  In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Tweet This!

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found.  The movie is called Super 8 , which is unfortunate due to an association with a motel chain I had a very bad experience with once.  Feed readers may need to click through to view). Take a look. 

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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space.  Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts. 

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On Beyond Snake Oil

Adam Cohen

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend.  A Google search on “social media snake oil&# returns over 187,000 results.  Your company’s current agency ecosystem. Internal resource support and sponsorship. What did I miss? 

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A World Gone Social

Learn how companies must adapt to survive.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways.  After all, Twitter is for narcissists , right?  It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.  Proposal. Little Help. Related Posts. Share this on Facebook.

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Social Media Chat Tuesday, July 21st

Adam Cohen

There are regular chats on Twitter, and then there's hashtagsocialmedia.com. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris

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I Will Not Write About Old Spice

Adam Cohen

I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I'm going to keep telling myself, “Please don't write about Old Spice

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Billboard Yourself

Adam Cohen

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music.  Spot on for Billboard magazine.  I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts. Social Media Chat Tuesday, July 21st (1). Tweet This!

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Social Media Marketing GPS

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Working with customer data within social networks, privacy concerns about using the data for targeting. Who do you turn to for guidance?

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Social Media Does Not Exist

Adam Cohen

The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies.  Frankly, well put.   When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone.  Photo credit: niemster via Flickr.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media. Attract.

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Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

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How to Be Social: A Social Media Manifesto

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

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Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article  about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

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Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation

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8 Stupid Simple Social Media Tricks to Boost SEO

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

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Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

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5 reasons nonprofits have an advantage when it comes to social media

SocialFish

This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. personally just call it being a realist, but that’s me.

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Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.

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Maximizing LinkedIn for Business

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

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New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. working with influencers

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3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Follow him on Twitter and LinkedIn.

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On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

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