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JULY 18, 2019

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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APRIL 4, 2019

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?

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MARCH 14, 2019

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

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JANUARY 31, 2019

Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition. After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them.

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JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?

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SEPTEMBER 20, 2018

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.

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AUGUST 30, 2018

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs. You need readers who crave your content and one of the best ways to find those hungry readers is through email.

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JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

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NOVEMBER 9, 2017

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job. “They’d be crazy not to go for this!” we said to ourselves (as did a couple of trusted colleagues we ran it by).

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SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

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JULY 15, 2017

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right. And it’s where you can grow your business connections in a way that simply wasn’t possible even just a couple of decades ago.

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JUNE 21, 2017

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t

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APRIL 22, 2017

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. #KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical. Heidi: amplification through influencers (often paid). Me: how Social PR takes it to a whole other level.

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NOVEMBER 18, 2016

Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? 6 months? 3 years? Now, none of us can know exactly where we’ll be in three months, let alone tomorrow. Because “life” happens.

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NOVEMBER 11, 2016

Thank you to all our veterans, every day, but especially today. You are remarkable. The 2016 presidential election is over. Some of us are ecstatic, some of us are distraught. And there are a whole lot of other emotions at play, and which may take days, or weeks, or months, to process. You are entitled to take as much time as you need to process the world you woke up to on Wednesday.

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NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and then we don’t let go until the ne

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OCTOBER 17, 2016

Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year. We asked folks to tell us why they should get a comp seat, and her answer blew the judges away (I had to have judges, I wasn’t going to do this by myself!).

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OCTOBER 12, 2016

Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

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OCTOBER 10, 2016

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.

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AUGUST 3, 2016

Guest Post by Jen Zingsheim Phillips. The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. We kicked off the chat, as always, by introducing ourselves and generally checking in to see who was out there and ready to join in. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement.

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JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. 1. Integrated Marketing Communications Case Study: City of Hope . Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish

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APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. 1. Make your ask as solid as possible before you go out with it. What exactly is it you want influencers to do? Create content? Share it? Show up somewhere? It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer mar

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APRIL 8, 2016

Apart from bringing #allthefeels, is it at all possible for puppies and kittens to give Social PR pros lessons on becoming influential? As the ASPCA marks its 150 th anniversary this Sunday , I couldn’t help but reflect on what I learned during, and after, my time at this extraordinary institution. First, a ride down Henry History Alley. Henry Bergh, the scion of a rich shipbuilding family, founded the American Society for the Prevention of Cruelty to Animals 150 years ago on April 10.

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MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). 1. Closing The Gender Gap Is Everyone’s Business. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). 2.

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FEBRUARY 5, 2016

Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” I’ve been thinking about this quite a bit.

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JANUARY 13, 2016

Guest Post by Niraj Ranjan Rout. We have many leaders, many managers, many winners. What we don’t have are enough strategic thinkers who can lead people and make the right decisions with the bigger picture in mind, for organizations and maybe even the world. In my experience, there are some common habits we have that can dampen our ability to think strategically.

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JANUARY 6, 2016

Guest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Answering this and a few related questions will help you make the decision about which channels make the most sense. 1.

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DECEMBER 4, 2015

Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.

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NOVEMBER 6, 2015

FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it. FACT: Tucking your lucky sock under your pillow each night will do nothing for your social PR smarts.

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OCTOBER 28, 2015

Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about.

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SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.

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AUGUST 31, 2015

Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 1. 10 Tips: The Social Media Landscape in China.

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AUGUST 26, 2015

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in.

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AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday.

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JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

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JULY 22, 2015

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

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JULY 2, 2015

WUL, aka the blawg, is going on vacation. We’re going off the grid tomorrow, back on July 13. Rob Cottingham , you ain’t seen nuttin’ yet. Via Rob Cottingham on Noise to Signa l, CC 3.0. For those of you celebrating the 4th of July, have a fun and safe holiday. See all y’all soon! Off the grid is a post from: Shonali Burke Consulting, Inc.

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