Firebelly

MARCH 8, 2016

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. Of the three tools I’m sharing, Canva is the most robust. It provides a ton of pre-existing images and templates you can use. Or you can create your own. Available templates: • Facebook cover photos. • Facebook posts. • Facebook apps. • Facebook event covers. • Facebook ads. • Google+ posts. • Instagram posts. • Tumblr banner. •

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Firebelly

FEBRUARY 8, 2016

We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit.

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Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.

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Firebelly

DECEMBER 31, 2015

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. Because of their belief that every chef knows what kind of bread will best showcase his or her culinary art, they work with them to make that perfect match.

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Firebelly

OCTOBER 26, 2015

Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2. Your publishing approach is inconsistent.

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Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! #BLOGCHAT. What: Different blogging topics are discussed each week. [ Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. #CONTENTCHAT. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. [ Learn more ].

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Firebelly

AUGUST 24, 2015

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. “Expensive” is relative. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

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Firebelly

JULY 20, 2015

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.

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Firebelly

JUNE 29, 2015

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation. [ Slideshare URL: [link] ]. If you’re a non-profit struggling with the pain points featured in these slides or with channel management, social ads and influencer outreach, we can help you !

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Firebelly

JUNE 23, 2015

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. It was hard to pick just eight, but here they are in no particular order: #1 WINNING “MOST INFLUENTIAL UP & COMER” I was not expecting my name to be called when they announced the winner of the “Most Influential Up

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Firebelly

NOVEMBER 21, 2014

'Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Many social media marketers (and most marketing people I’ve talked to) aren’t super clear on the differences between real-time marketing and real-time response via social.

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Firebelly

DECEMBER 1, 2014

'In case you missed them, here are the three most popular posts from the Firebelly blog in November. Emerging Social Media Trend: Selling Out Is The Norm Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Facebook Like-Gating Is.

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Firebelly

NOVEMBER 28, 2014

'Our own Duncan Alney will be presenting “10 Ways to Take Your Social Media Marketing to the Next Level” at the 2014 American Society of Consulting Arborists Annual Conference, the only conference designed to help consulting arborists expand their careers, in Palm Springs, California on December 5th. Session description Regardless of whether you’re a one-person.

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Firebelly

NOVEMBER 26, 2014

'Let me get a little deep on you. Publishing is a relationship. It’s a contract between the writer and the reader where the writer says, “I’ll write something good, if you’ll promise to read it,” and the reader responds with, “I’ll read the stuff you write, if you promise it will be good.” We see.

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Firebelly

NOVEMBER 24, 2014

'Learn everything you need to know about Black Friday and social media in these five must-reads. Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial.

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Firebelly

NOVEMBER 19, 2014

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

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Firebelly

OCTOBER 13, 2014

'We’re excited to announce that we have started working with V&V Supremo. Founded in 1964 by Mr. Gilberto Villaseñor and Mr. Ignacio Villaseñor, both natives of Michoacan, Mexico, V&V Supremo is a Chicago-based company that has been producing high quality, authentic Mexican cheeses, creams and chorizos for 50 years. Fundada 1964 por el Sr.

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Firebelly

OCTOBER 10, 2014

'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as.

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Firebelly

AUGUST 14, 2014

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

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Firebelly

AUGUST 8, 2014

'In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this weekthey’re now circular. To keep your profile image looking good, follow these recommendations from Pinterest’s blog post about the update: Upload a square, 200X200 px image (JPG or PNG) Keep your logo centered and inside the safe area Avoid images.

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Firebelly

AUGUST 6, 2014

'Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.

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Firebelly

AUGUST 4, 2014

'The idea of being on your phone is, these days, associated with waiting for your coffee, trying to look cool when your date is late, or using GPS maps to try and find a bar. But what if there was something that encouraged you to not only use your phone in public, but simultaneously connect you.

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Firebelly

AUGUST 1, 2014

'Anthony Correia / Shutterstock.com This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year. This Business Insider Intelligence chart shows that, beyond earnings, there has also.

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Firebelly

JULY 28, 2014

'dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. A recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North.

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Firebelly

JUNE 28, 2014

'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

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Firebelly

JUNE 27, 2014

'Chill out baby it’s the weekend! Maybe it’s been a tough week on you. Maybe you were hassled because your web traffic was down. Maybe your social media status updates were rejected by your legal team. Maybe you just need to chill out. Well, here I am with your “Time Out” and specifically Erik Hassle’s.

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Firebelly

JUNE 26, 2014

'The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.

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Firebelly

JUNE 19, 2014

'Social Media Manager (Owned) and The Overall Firebelly Environment As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach. You’ll be a part of projects from start to finish – working with an internal and.

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Firebelly

JUNE 18, 2014

'Or Mix Cases Are More Common Than You Think So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done. What’s the challenge? What.

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Firebelly

JUNE 12, 2014

'Or when you really need one… Below I’ve listed out twelve surefire signs that you don’t need a social media marketing agency. Congratulations! You are a rare breed and/or you are part of a world wide corporation that owns everything in sight! Check out the list. Give yourself for each statement that is true about.

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Firebelly

APRIL 11, 2014

'What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make.

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Firebelly

APRIL 10, 2014

'Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning.

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Firebelly

APRIL 8, 2014

'You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part design, but design thinking goes deeper. When design.

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Firebelly

FEBRUARY 13, 2014

'Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

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Firebelly

FEBRUARY 13, 2014

'About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations. *1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over.

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Firebelly

JANUARY 22, 2014

'(image via Likabale Meida). When I first discovered Twitter my sophomore year of high school I thought it would turn out to be a fad. Who really wants to receive constant updates about my life right in the palm of their hands? However, Twitter started striking a chord with most of my friends as it became a way for us to see what we were all up to. In college it has become a way to stay posted on what is happening on campus, including updates on Butler basketball (those never come fast enough!

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Firebelly

DECEMBER 13, 2013

'Restaurant Cerulean Brings Rare Yemen Coffee To Benefit Second Helpings. Millions of people have to have their cup of coffee every single day. And while many will pay upwards of four to five dollars daily for their caffeine fix, would you ever pay one hundred dollars? On December 19th 2013, Cerulean will give thirty Indianapolis residents the opportunity to taste a coffee worth such a high price and also help support a good cause.

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