Waxing UnLyrical

SEPTEMBER 5, 2019

Guest Post by Adam Kraus. Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body.

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Strategy System B2B Organization 150

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AUGUST 1, 2019

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online.

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Tips Reputation Analysis Consultant 160

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JUNE 27, 2019

Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally. As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence.

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Project Influencer Communities Groups 236

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JUNE 24, 2019

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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Influencer Authentication Survey ROI 237

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MAY 23, 2019

Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health. Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging.

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Ensembli Training Eventful Communities 149

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MAY 2, 2019

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service.

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Case Study Study Project Creative Commons 125

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APRIL 18, 2019

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader. People are excited to hear what you have to say on your topic and field. You find yourself becoming a “big deal” in your field.

Communities 174

Communities Influencer Brands Class 174

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MARCH 31, 2019

Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Should you be thrilled by the coming improvements or terrified that an AI-fueled robot may take your job.

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Analytics Influencer Issues Metrics 164

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MARCH 14, 2019

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

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Insurance Consultant iPhone Travel 140

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JANUARY 31, 2019

Guest Post by Janet Fouts. As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition. After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them.

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Strategy Energy Team Consultant 100

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JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?

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News Press Release Creative Commons Survey 203

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DECEMBER 21, 2018

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.

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Strategy Analysis Collaboration Small Business 220

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DECEMBER 6, 2018

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community.

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Consultant Banking Curation Travel 114

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NOVEMBER 30, 2018

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

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Metrics Content Marketing ROI 191

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SEPTEMBER 20, 2018

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.

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Creative Commons Exercises Banking Guidelines 164

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AUGUST 30, 2018

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs. You need readers who crave your content and one of the best ways to find those hungry readers is through email.

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Content Marketing Newsletter Compete 105

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AUGUST 28, 2018

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

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Press Release Case Study Curation Consultant 262

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AUGUST 9, 2018

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat

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Content Module Metadata Case Study 181

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JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

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Brands Banking Consultant Creative Commons 185

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JUNE 21, 2018

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers.

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Authentication Brands How To Review 125

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MAY 24, 2018

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.

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Creative Commons Conference Sports LinkedIn 242

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MAY 3, 2018

Guest Post by John Friedman. Inspiring communications focuses people on the real value in your products or services. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

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Creative Commons Proposal Travel Authentication 170

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MARCH 15, 2018

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

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Badge Embedding Forums Mobile 175

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APRIL 5, 2018

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.

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Organization Communities CSR Class 132

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APRIL 12, 2018

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.

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Team Influencer Case Study Industry 213

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APRIL 19, 2018

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Your passion drives you and allows you to create mountains out of molehills.

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Tools Marketing Discount Hubspot 191

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APRIL 26, 2018

Guest Post by Mike Connell. Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. As a strategy, nowhere is this more important than in the nonprofit sector.

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Case Study Communities Study Statistics 168

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NOVEMBER 9, 2017

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job. “They’d be crazy not to go for this!” we said to ourselves (as did a couple of trusted colleagues we ran it by).

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Proposal Banking Consultant Training 122

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NOVEMBER 2, 2017

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

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Research Advertising Questions Communities 193

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SEPTEMBER 18, 2017

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!

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Banking Groups Groups Communities 188

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AUGUST 31, 2017

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming. Though the clouds can seem pretty dark some days, what almost always pulls me up is when I see good people getting together to help each other out. This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and

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Groups Groups Banking Communities 255

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JUNE 18, 2017

This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad! Today isn’t just an opportunity to think about – and thank – my dad, though.

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Banking Consultant Training LinkedIn 211

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APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

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Banking Influencer Consultant Training 278

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DECEMBER 16, 2016

Are you figuring out your “three words” for 2017, setting up your New Year’s resolutions, and all that jazz? True confession: there’s a mildly bitchy part of me that wants to roll my eyes and do my best Valley Girl imitation when I hear stuff like that. Which is a) ridiculous, because I think these are GOOD exercises to go through, and b) I’ve done the EXACT same thing in years past.

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Exercises Meme Banking Consultant 100

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DECEMBER 14, 2016

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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Nielsen Reputation Metrics Exercises 100

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NOVEMBER 16, 2016

Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally! I wouldn’t be satisfied with the result unless it was penned down in Dylan style – with so much said in just a few words. Sometimes, visuals can make people understand and feel things that words can’t. A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert.

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Curation Content Strategy Repository 100

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NOVEMBER 11, 2016

Thank you to all our veterans, every day, but especially today. You are remarkable. The 2016 presidential election is over. Some of us are ecstatic, some of us are distraught. And there are a whole lot of other emotions at play, and which may take days, or weeks, or months, to process. You are entitled to take as much time as you need to process the world you woke up to on Wednesday.

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Exercises Banking Consultant Training 199