Firebelly

JUNE 17, 2019

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media. Beauty Holidays January National Bath Safety […].

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List Brands Consultant Social Media 189

Firebelly

JUNE 24, 2019

Store and restaurant owners on Mass Ave have been building community in Indianapolis for years by providing places to shop, eat and socialize. Bri Doles, co-founder of Penn & Beech, felt there was something missing – customized, unique experience based shops. Penn & Beech Candle Co. is much more than a candle shop. It provides […]. The post Penn & Beech Brings A Wick-ed Fun Experience To Indianapolis appeared first on Social Media Marketing Agency | Firebelly Marketing.

Communities 175

Communities Social Media Marketing 175

Firebelly

JULY 1, 2019

Firebelly is a huge advocate of Sprout Social. We believe in their service and company culture. It’s why we joined their Agency Partner Program a while back and why I wanted to ask their Chief Marketing Officer Jamie Gilpin for some easy-to-digest insights into important matters facing agencies and brands today. With no further delay, […].

Social Media 170

Social Media Company Brands Marketing 170

Firebelly

JULY 3, 2019

Social advertising is a powerful tool for brands when used properly. Are you ready to see your ads drive the results you want? Implement these tips to light a firecracker under your Facebook ad campaigns! 1. Identify clear goals I harp on goals a lot, but they are so important. How are you making decisions […]. The post Light A Firecracker Under Your Facebook Ad Campaigns appeared first on Social Media Marketing Agency | Firebelly Marketing.

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Campaign Facebook Advertising Social Media 107

Firebelly

JULY 9, 2019

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

SEO 172

SEO Tips Engineering Industry 172

Firebelly

JULY 17, 2019

Does your brand wants to work with influencers, but you don’t know what to say to them? Or maybe you already are reaching out to influencers, but you aren’t having a very good response rate? Use these three tips for outreaching to influencers to help elevate your influencer program. Make Them Want to Work With […]. The post Three Tips for Outreaching to Influencers appeared first on Social Media Marketing Agency | Firebelly Marketing.

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Influencer Tips Social Media Brands 37

Firebelly

JULY 23, 2019

Alex and Sonja Overhiser share how they’re making a difference in the Indianapolis food community in the latest episode of #GotTheFire. What started as a way to bring friends together around a dinner table and a passion for farmers markets turned into a blog, “A Couple Cooks,” and cookbook, “Pretty Simple Cooking,” that have made […]. The post Alex & Sonja Overhiser’s Impact On The Indianapolis Food Community appeared first on Social Media Marketing Agency | Firebelly Marketing.

Communities 127

Communities Social Media Marketing 127

Firebelly

JULY 30, 2019

We’re excited to announce that Firebelly was named a platinum winner in the Social Branding Campaign category during the 2019 dotCOMM Awards competition. What are the dotCOMM Awards? The dotCOMM Awards are an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives […].

Campaign 189

Campaign Social Media Brands Marketing 189

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

MAY 22, 2017

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags. Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending.

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Instagram Engagement Tips Hashtag 136

Firebelly

APRIL 5, 2016

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. • Create monthly content calendars of status updates and images for clients’ social media channels. • Publish content to our clients’ social media channels. • Manage interactions on our clients’ social media channels. • Create social ads to grow our clients’ audiences, increase engagement and delive

Social Media 100

Social Media Skills WordPress Social Media Management 100

Firebelly

FEBRUARY 29, 2016

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Reach. The unique number of people who saw your ad. Impressions. The total number of times your ad was seen. If the 1000 people reached were each displayed the ad 5 times, then the total impressions would be 5000. Cost Per Click. How much you paid for each click.

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Metrics Social Media Cost Consultant 50

Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.

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Tips Facebook URL Questions 40

Firebelly

DECEMBER 31, 2015

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. Because of their belief that every chef knows what kind of bread will best showcase his or her culinary art, they work with them to make that perfect match.

Company 100

Company Social Media Management Social Media Strategy 100

Firebelly

OCTOBER 22, 2015

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion?

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Conversation Buy B2B Consultant 100

Firebelly

AUGUST 24, 2015

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. “Expensive” is relative. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

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Price Social Media Insurance Marketing 100

Firebelly

AUGUST 17, 2015

It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Who owns interactions, posts, hashtags and followers on and off the field?

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Team Facebook Conference Hashtag 100

Firebelly

JULY 20, 2015

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.

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Marketing Class Hashtag Sports 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.

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Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 13, 2015

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. • Google+. • Instagram. • LinkedIn. • Myspace. • Twitter. • YouTube.

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Social Media Google MySpace Embedding 100

Firebelly

APRIL 20, 2015

Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do. It’s not an afterthought or an add-on or an ancillary offering. It’s what we eat, sleep and breathe. It’s how we make our living.

Social Media 100

Social Media Marketing Brands 100

Firebelly

APRIL 27, 2015

It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results). If you’re a director, VP or owner, you want a no-nonsense approach that includes methodology and solid experience-based management—allowing you to keep up with your competitors, not have to invest tons of time in keeping up with the changes and research

Social Media 100

Social Media Marketing Team Course 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. Dig IN provides educational resources for agricultural, culinary arts and local food sectors in Indiana.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about? Purchasing fans and followers!

Social Media 100

Social Media Marketing Community building Analysis 100

Firebelly

MAY 18, 2015

LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 Optimize Your Profile. Make sure your profile is complete! No one will take you seriously (especially as an expert in your field) if your profile isn’t complete.

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LinkedIn URL Meeting Industry 100

Firebelly

MAY 26, 2015

Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? They’re fluent in using both sides of their brains! That really sums it up. The best social media managers are creative when developing content and compassionate when dealing with customer service issues.

Social Media Management 100

Social Media Management Social Media Analytics Issues 100

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

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B2B Marketing Metrics Conversation 100

Firebelly

JUNE 8, 2015

Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m. at the Indiana Convention Center. The session will focus on using social media channels, ads and influencers to aid in increasing awareness, fundraising and volunteer recruitment efforts.

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Project Influencer Social Media Marketing 100

Firebelly

NOVEMBER 24, 2014

'Learn everything you need to know about Black Friday and social media in these five must-reads. Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial.

Social Media 136

Social Media Retail Compete 136

Firebelly

NOVEMBER 19, 2014

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

Social Media 199

Social Media Trends Brands 199

Firebelly

NOVEMBER 14, 2014

'Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love. They’ve liked you, now show them you like.

Facebook 245

Facebook Social Media Questions Brands 245

Firebelly

NOVEMBER 12, 2014

'If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. A tool like Ditto Photo Analytics was built for logo.

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Radian6 Social Media Trends Hashtag 177

Firebelly

OCTOBER 10, 2014

'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as.

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Conference Social Media News Conversation 183

Firebelly

AUGUST 14, 2014

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

Exercises 223

Exercises Instagram Social Media Twitter 223

Firebelly

AUGUST 1, 2014

'Anthony Correia / Shutterstock.com This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year. This Business Insider Intelligence chart shows that, beyond earnings, there has also.

Twitter 167

Twitter Company Facebook 167

Firebelly

JULY 30, 2014

'Paul Stringer / Shutterstock.com Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? There’s a quick and easy (and free) way to find out! Simply use this URL: [link] Enter your competitor’s domain in the appropriate spot and you.

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URL How To Analytics Content 222

Firebelly

JULY 25, 2014

'Gil C / Shutterstock.com Foursquare has announced many changes recently. Here are four you need to know about. 1) They’re rolling out a new logo. 2) Focus is now on helping users search for nearby places. 3) All check-ins now take place on its Swarm app. 4) Users will need both apps to check in & check.

Foursquare 183

Foursquare 183