Firebelly

APRIL 11, 2016

Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. That’s the conclusion from this Statista chart. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., and the total mobile minutes spent on each network every day i

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Social Networking Brands Facebook Mobile 100

Firebelly

MARCH 21, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman. His book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.” LetR

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Reputation Privacy YouTube Questions 100

Firebelly

MARCH 14, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” Let’s get to the questions!

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Fashion Study Issues Industry 100

Firebelly

MARCH 8, 2016

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. Of the three tools I’m sharing, Canva is the most robust. It provides a ton of pre-existing images and templates you can use. Or you can create your own. Available templates: • Facebook cover photos. • Facebook posts. • Facebook apps. • Facebook event covers. • Facebook ads. • Google+ posts. • Instagram posts. • Tumblr banner. •

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Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter.

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Twitter Study Social Media Brands 110

Firebelly

JANUARY 19, 2016

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. [Video URL: https://youtu.be/vpff-9xJwEk ]. Need help promoting your brand’s products and services on social media?

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Products Social Media URL Hosting 100

Firebelly

JANUARY 11, 2016

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” You can watch the story below. [ Video URL: [link] ].

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Firebelly

DECEMBER 15, 2015

Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments. Not responding to customers is a response—it says you don’t care about them. #2 Not Sharing.

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List Social Media Brands Questions 120

Firebelly

NOVEMBER 12, 2015

We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .

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Social Media Management Engineering Advertising Social Media 0

Firebelly

NOVEMBER 10, 2015

Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. In an effort to refresh some of you on the process, here are three little tips that cannot be emphasized enough.

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Firebelly

NOVEMBER 2, 2015

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on. What’s on your mind these days? I seem to be preoccupied with the implementation of social media strategies that produce actual outcomes.

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Influencer Delicious Metrics Report 100

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! #BLOGCHAT. What: Different blogging topics are discussed each week. [ Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. #CONTENTCHAT. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. [ Learn more ].

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Social Media Sample Samples Twitter 100

Firebelly

SEPTEMBER 8, 2015

I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I love the desktop and mobile app interfaces.

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Social Media Management Social Media System Mobile 100

Firebelly

AUGUST 24, 2015

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. “Expensive” is relative. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

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Firebelly

JULY 3, 2015

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.

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Firebelly

DECEMBER 17, 2014

'We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic.

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Team Committee Sports Organization 250

Firebelly

DECEMBER 1, 2014

'In case you missed them, here are the three most popular posts from the Firebelly blog in November. Emerging Social Media Trend: Selling Out Is The Norm Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Facebook Like-Gating Is.

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Trends Social Media Facebook 147

Firebelly

NOVEMBER 28, 2014

'Our own Duncan Alney will be presenting “10 Ways to Take Your Social Media Marketing to the Next Level” at the 2014 American Society of Consulting Arborists Annual Conference, the only conference designed to help consulting arborists expand their careers, in Palm Springs, California on December 5th. Session description Regardless of whether you’re a one-person.

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Conference Social Media Consultant Marketing 100

Firebelly

NOVEMBER 26, 2014

'Let me get a little deep on you. Publishing is a relationship. It’s a contract between the writer and the reader where the writer says, “I’ll write something good, if you’ll promise to read it,” and the reader responds with, “I’ll read the stuff you write, if you promise it will be good.” We see.

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Publishing Content Marketing 135

Firebelly

OCTOBER 27, 2014

'Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit.

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Video Retail Education 157

Firebelly

OCTOBER 24, 2014

'Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. A recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage. Is there any stopping Facebook in its battle for the backchannel?

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Facebook Privacy Report Social Media 178

Firebelly

OCTOBER 22, 2014

'Facebook has revamped and relaunched its Atlas ad platform. Learn all about it in these five must-reads. Meet the new Atlas By Erik Johnson Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online.

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Platform Meeting Social Media Facebook 162

Firebelly

OCTOBER 21, 2014

'We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help.

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News Research Social Media Marketing 160

Firebelly

OCTOBER 20, 2014

'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. [URL: [link].

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Social Media URL Conference Trends 162

Firebelly

OCTOBER 8, 2014

'Ello claims to be the anti-Facebook social network. Learn all about it in these five must-reads. 5 Things You Need to Know About Anti-Facebook Social Network Ello By Larry Kim A new network hit the social Web this summer and is basking in the glow of viral love and attention, even though it’s still just.

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Social Networking Social Media Facebook 162

Firebelly

OCTOBER 6, 2014

'We’re excited to announce that we have started working with cosmetics company Real Purity. Real Purity is an environmentally-conscious cosmetics company that has been developing and producing all natural, organic and cruelty-free body care and cosmetic products for chemically insensitive and environmentally conscious consumers for four generations.

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Chemicals News Organization Company 161

Firebelly

SEPTEMBER 3, 2014

'Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

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Comments Facebook 177

Firebelly

AUGUST 28, 2014

'Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and.

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Analytics Twitter Advertising Activities 231

Firebelly

AUGUST 14, 2014

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

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Exercises Instagram Social Media Twitter 223

Firebelly

AUGUST 13, 2014

'Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their.

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Marketing 230

Firebelly

AUGUST 8, 2014

'In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this weekthey’re now circular. To keep your profile image looking good, follow these recommendations from Pinterest’s blog post about the update: Upload a square, 200X200 px image (JPG or PNG) Keep your logo centered and inside the safe area Avoid images.

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Social Media 174

Firebelly

AUGUST 6, 2014

'Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.

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Social Networking Facebook 208

Firebelly

AUGUST 4, 2014

'The idea of being on your phone is, these days, associated with waiting for your coffee, trying to look cool when your date is late, or using GPS maps to try and find a bar. But what if there was something that encouraged you to not only use your phone in public, but simultaneously connect you.

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GPS 172

Firebelly

JULY 9, 2014

'A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy. How to Spot the Weakest Part of Your Blog Post (and What.

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Marketing Google Strategy Tools 179

Firebelly

JULY 2, 2014

'Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how. 4th of July: Three Social Media Sites That Shouldn’t Take a Holiday By Deborah Sweeney Holidays are a prime opportunity to put.

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Social Media Sites Brands 211

Firebelly

JUNE 22, 2014

'Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck! How To Know When You Don’t Need A.

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Social Media Marketing How To 179

Firebelly

JUNE 20, 2014

'Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”? Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing.

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Social Media Marketing How To Questions 177