Firebelly

JULY 9, 2019

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

SEO 172

SEO Tips Engineering Industry 172

Firebelly

JULY 17, 2019

Does your brand wants to work with influencers, but you don’t know what to say to them? Or maybe you already are reaching out to influencers, but you aren’t having a very good response rate? Use these three tips for outreaching to influencers to help elevate your influencer program. Make Them Want to Work With […]. The post Three Tips for Outreaching to Influencers appeared first on Social Media Marketing Agency | Firebelly Marketing.

Influencer 37

Influencer Tips Social Media Brands 37

Firebelly

JULY 23, 2019

Alex and Sonja Overhiser share how they’re making a difference in the Indianapolis food community in the latest episode of #GotTheFire. What started as a way to bring friends together around a dinner table and a passion for farmers markets turned into a blog, “A Couple Cooks,” and cookbook, “Pretty Simple Cooking,” that have made […]. The post Alex & Sonja Overhiser’s Impact On The Indianapolis Food Community appeared first on Social Media Marketing Agency | Firebelly Marketing.

Communities 127

Communities Social Media Marketing 127

Firebelly

JULY 30, 2019

We’re excited to announce that Firebelly was named a platinum winner in the Social Branding Campaign category during the 2019 dotCOMM Awards competition. What are the dotCOMM Awards? The dotCOMM Awards are an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives […].

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Campaign Social Media Brands Marketing 189

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

APRIL 19, 2016

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. If food photos aren’t the most popular type of post shared on Instagram, they’ve gotta be a close second behind selfies. 2) How do we start finding and con

Instagram 100

Instagram Tips Marketing Hashtag 100

Firebelly

APRIL 5, 2016

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. • Create monthly content calendars of status updates and images for clients’ social media channels. • Publish content to our clients’ social media channels. • Manage interactions on our clients’ social media channels. • Create social ads to grow our clients’ audiences, increase engagement and delive

Social Media 100

Social Media Skills WordPress Social Media Management 100

Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter.

Twitter 110

Twitter Study Social Media Brands 110

Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.

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Tips Facebook URL Questions 40

Firebelly

NOVEMBER 12, 2015

We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .

Social Media Management 0

Social Media Management Engineering Advertising Social Media 0

Firebelly

NOVEMBER 10, 2015

Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. In an effort to refresh some of you on the process, here are three little tips that cannot be emphasized enough.

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Tips Content Conversation Metrics 100

Firebelly

JULY 20, 2015

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.

Marketing 100

Marketing Class Hashtag Sports 100

Firebelly

JULY 3, 2015

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.

Instagram 100

Instagram How To Hashtag Social Media 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.

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Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 13, 2015

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. • Google+. • Instagram. • LinkedIn. • Myspace. • Twitter. • YouTube.

Social Media 100

Social Media Google MySpace Embedding 100

Firebelly

APRIL 20, 2015

Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do. It’s not an afterthought or an add-on or an ancillary offering. It’s what we eat, sleep and breathe. It’s how we make our living.

Social Media 100

Social Media Marketing Brands 100

Firebelly

APRIL 27, 2015

It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results). If you’re a director, VP or owner, you want a no-nonsense approach that includes methodology and solid experience-based management—allowing you to keep up with your competitors, not have to invest tons of time in keeping up with the changes and research

Social Media 100

Social Media Marketing Team Course 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. Dig IN provides educational resources for agricultural, culinary arts and local food sectors in Indiana.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about? Purchasing fans and followers!

Social Media 100

Social Media Marketing Community building Analysis 100

Firebelly

MAY 18, 2015

LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 Optimize Your Profile. Make sure your profile is complete! No one will take you seriously (especially as an expert in your field) if your profile isn’t complete.

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LinkedIn URL Meeting Industry 100

Firebelly

MAY 26, 2015

Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? They’re fluent in using both sides of their brains! That really sums it up. The best social media managers are creative when developing content and compassionate when dealing with customer service issues.

Social Media Management 100

Social Media Management Social Media Analytics Issues 100

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

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B2B Marketing Metrics Conversation 100

Firebelly

NOVEMBER 24, 2014

'Learn everything you need to know about Black Friday and social media in these five must-reads. Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial.

Social Media 136

Social Media Retail Compete 136

Firebelly

NOVEMBER 19, 2014

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

Social Media 199

Social Media Trends Brands 199

Firebelly

NOVEMBER 14, 2014

'Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love. They’ve liked you, now show them you like.

Facebook 245

Facebook Social Media Questions Brands 245

Firebelly

OCTOBER 21, 2014

'We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help.

News 160

News Research Social Media Marketing 160

Firebelly

OCTOBER 20, 2014

'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. [URL: [link].

Social Media 162

Social Media URL Conference Trends 162

Firebelly

OCTOBER 10, 2014

'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as.

Conference 183

Conference Social Media News Conversation 183

Firebelly

AUGUST 28, 2014

'Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and.

Analytics 231

Analytics Twitter Advertising Activities 231

Firebelly

AUGUST 1, 2014

'Anthony Correia / Shutterstock.com This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year. This Business Insider Intelligence chart shows that, beyond earnings, there has also.

Twitter 167

Twitter Company Facebook 167

Firebelly

JUNE 28, 2014

'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

Marketing 185

Marketing Influencer Social Media 185

Firebelly

JUNE 27, 2014

'Chill out baby it’s the weekend! Maybe it’s been a tough week on you. Maybe you were hassled because your web traffic was down. Maybe your social media status updates were rejected by your legal team. Maybe you just need to chill out. Well, here I am with your “Time Out” and specifically Erik Hassle’s.

Team 168

Team Social Media 168

Firebelly

JUNE 26, 2014

'The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.

Applications 179

Applications Brands Research Social Media 179

Firebelly

FEBRUARY 13, 2014

'Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Research 261

Research Reputation Mobile Process 261

Firebelly

FEBRUARY 13, 2014

'About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations. *1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over.

Case Study 174

Case Study Study Sites 174

Firebelly

FEBRUARY 12, 2014

'When I was learning to drive, the very first thing my parents told me was no texting and driving! However, no one ever said anything about vining and driving. Vine is a mobile app that allows users to view, share, and produce up to 6 second videos. One of my favorite “Viners,” Alx James, is known.

Mobile 156

Mobile Video 156

Firebelly

JANUARY 22, 2014

'(image via Likabale Meida). When I first discovered Twitter my sophomore year of high school I thought it would turn out to be a fad. Who really wants to receive constant updates about my life right in the palm of their hands? However, Twitter started striking a chord with most of my friends as it became a way for us to see what we were all up to. In college it has become a way to stay posted on what is happening on campus, including updates on Butler basketball (those never come fast enough!

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Twitter Activities Data 155