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Jeff Esposito

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

APRIL 23, 2015

'Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic.

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Listening and acting on social signals

Jeff Esposito

JULY 8, 2014

'A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.

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Newscastle wins with non-Super Bowl Ad

Jeff Esposito

JANUARY 29, 2014

'This is a pretty awesome non-Super Bowl Commercial from Newcastle Brown Ale.

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Rooster Sauce, Big Baseball Cards and Meme in the Making

Jeff Esposito

AUGUST 9, 2013

'Did you ever have one of those weeks where you had so much to do, but so little time? That has been my week so far and I only have a few short hours left in the office to clear my “to do” list before having the next two weeks off for some quality time with my lil buddy Megatron- hopefully I can get to all of it and not have to work on the off-days.

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Puppets, Sharks and Erasing Aaron Hernandez

Jeff Esposito

JULY 12, 2013

'Hey folks! How was your week following the 4 th of July? Hopefully it wasn’t a painful transition back into the swing of things. I spent the week with my head down grinding out some planning with a lot of meetings mixed in. Productive but man was pretty overwhelming at times. I also started reading again after a much needed mental break. We also are getting Baby Espo II’s room ready for a paint job.

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Cartoon of the day

Jeff Esposito

JULY 11, 2013

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Can a bad first impression come back to bite you in the ass?

Jeff Esposito

JULY 10, 2013

'Have you ever had a bad first impression or experience that came back years later? How did it make you feel? This vlog focuses on a poor experience that we had with Home Depot that brought out the claws from Mrs. Espo on a saleswoman. If you have made a poor first impression were you able to recover?

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Social Media 45
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