Jeff Esposito

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How Sesame Street manages creativity and talent

Jeff Esposito

'This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn , CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy. managing creativity. fostering relationships. building a fun environment. I highly suggest this video for anyone who manages people.

Journal 20
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NewsSpark Content Hub – Beta Invite

Jeff Esposito

'This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more.

Content 20
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Taco Bell nails it with dystopian breakfast commercial

Jeff Esposito

'Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you.

Video 20
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Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

'Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter.

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Best Super Bowl Commercial You Never Saw

Jeff Esposito

'Like most of you, I love seeing wrap ups of Super Bowl commercials. While Bud Light and Soda Stream are catching all the headlines along with a drunk JC Penney , most of us missed this outstanding commercial that only aired in Georgia from a personal injury lawyer. And we thought seeing the Dinobots was awesome.

YouTube 20
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Beyond the Pale: The Sierra Nevada Story

Jeff Esposito

'A few months back, I was given a copy of Ken Grossman’s Beyond the Pale (Amazon link) to review from Wiley. Unfortunately with two kids, my read schedule has slowed down a bit so this review is a bit late. The book itself is a great American story of how a man with a dream and a passion became a successful business. Sure there is a lot of blood sweat and tears in it as well but for me as a fan of the beer, it made the story even more great to read.

Review 20
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How Marketers are Monetizing Social Media

Jeff Esposito

'A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms.