Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Our recommendation is to invest in a social platform to identify the people you actually want to connect with at a granular level. Measuring it?

ROI 91

ROI Social Media Metrics Campaign 91

Ignite Social Media

JANUARY 30, 2017

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. That and more in this week’s edition of Social You Should Know. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Think Influencer marketing is just for the young folk?

Influencer 78

Influencer Survey YouTube Trends 78

The Realtime Report

FEBRUARY 1, 2017

To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. According to the analysis , these brands not only gained more social media followers, but these people also were more influential and socially active than the average social media user.

Automotive 70

Automotive Advertising Brands Real Estate 70

Sprout Social

JANUARY 30, 2017

Additionally, only 29% of its users are over the age of 25–meaning even your youngest marketer in the office might be a bit behind. There’s a huge market of 150 million users and a core demographic that has been well-defined. In this even newer world of social content promotion, you have to work with surgical touch.

Tips 82

Tips How To Resources Types 82

agora pulse

FEBRUARY 1, 2017

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. A social CRM strategy puts the customer at the forefront. .

Social CRM 100

Social CRM Avatar Groups Groups 100

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content. With those numbers, why wouldn’t you use this tactic?

UGC 85

UGC Campaign Social Media Bazaarvoice 85

Sprout Social

JANUARY 29, 2017

SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. Feel free to discuss your own social media wins and pain points in our Facebook community.

Upcoming 46

Upcoming Yahoo Apple Community building 46

The Realtime Report

JANUARY 31, 2017

Before you even select a website or hosting option, develop your digital marketing strategy. Use different types of rich media like images, video and interactive content that will draw visitors to your site. Selecting your hosting option can be really important, so try and do as much planning ahead if you are using it for business.

Tips 91

Tips Drupal Content management systems WordPress 91

Audiense

JANUARY 30, 2017

Trying to reach a target audience that changes annually, fierce competition from other institutions, and a student body of thousands whose tastes change frequently… these are just some of the constantly evolving challenges that university marketers face. Read the University of Chester case study here. How does this affect your role?

Class 82

Class Strategy Course Research 82

Pixlee

FEBRUARY 2, 2017

At the time, this was a revolutionary marketing move; now, using earned content in your marketing is a necessity. User generated content is considered the most authentic form of marketing by the same audiences wary of blatantly promotional content-- digital natives. Share on Social Media. Place UGC On Your Site.

UGC 53

UGC Content Marketing Sentiment 53

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? — Venture Icon Media (@VentureIcon) February 1, 2017. sproutchat.

Social Media 49

Social Media Tourism Mobile Social Media Management 49

Twist Image

JANUARY 31, 2017

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Can you clearly tell the difference between their news and what could be content marketing? Which way does their news slant? How partisan are they? It matters.

News 48

News Report Advertising Influencer 48

Twist Image

FEBRUARY 1, 2017

There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. digital marketing. digital marketing agency. digital marketing blog. marketing agency.

Advertising 52

Advertising Sentiment Social Graph System 52

Twist Image

JANUARY 30, 2017

It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital marketing. digital marketing agency. digital marketing blog. digital media. marketing agency. marketing blog. social media. digital media.

Mobile 46

Mobile iPhone Apple Issues 46

Diva Marketing Blog

JANUARY 31, 2017

As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. About Lee Kantor from the perspective of Lee Kantor - I think that having a degree in Advertising from a school of journalism gave me a unique perspecitve to disrupt the media.

Small Business 40

Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. About Lee Kantor from the perspective of Lee Kantor - I think that having a degree in Advertising from a school of journalism gave me a unique perspecitve to disrupt the media.

Small Business 40

Small Business Authentication Communities Questions 40

Twist Image

JANUARY 29, 2017

digital marketing. digital marketing agency. digital marketing blog. firepole marketing. marketing blog. marketing podcast. social media. advertising podcast. business blog. business book. business podcast. business reimagined podcast. business thinker. david usher. engagement from scratch.

Advertising 46

Advertising Hosting Team Meeting 46

Twist Image

FEBRUARY 2, 2017

digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. social media. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. social media. alistair croll.

Startup 43

Startup YouTube Analytics Issues 43

Jenn's Trends

FEBRUARY 1, 2017

How important is the number of followers on my social media account? The post How Important is the Number of Followers on Your Social Media? …… I get this question All. From all sorts of people, with all sorts of different goals. Look, I get it. You see an account with a million […].

Social Media 131

Social Media Trends Questions Social Media Management 131

Ignite Social Media

JANUARY 31, 2017

If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. The post 3 Lessons We Learned with Facebook Location Pages appeared first on Ignite Social Media - The original social media agency.

Facebook 103

Facebook Eventful Skills Team 103

Ignite Social Media

JANUARY 31, 2017

However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of social content. The post 5 Things To Keep In Mind When Creating A Facebook Canvas Ad appeared first on Ignite Social Media - The original social media agency.

Facebook 92

Facebook Mobile Social Media Team 92

Ignite Social Media

FEBRUARY 1, 2017

But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? It really comes down to the overall interaction with your audience on social media. Who knew emojis could cause so much debate.

Social Media 89

Social Media Communities Research Questions 89

Devumi

FEBRUARY 2, 2017

Online marketing experts will be gathering around their phones as they wait to see […]. The post The Best Super Bowl Twitter Marketing Past and Present: 140 Character Touchdowns! appeared first on Devumi.

Twitter 91

Twitter Marketing Hashtag Content 91

Buffer Social

JANUARY 31, 2017

There probably isn’t a single best time to share to social media. All of these studies are based on sound logic and can potentially be helpful to point marketers in the right direction. When it comes to marketing and digital strategy, the best data is always your own. When it’s relevant. Over to you.

Facebook 88

Facebook Study Feed Feedly 88

Socially Sorted

FEBRUARY 1, 2017

In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . We all know that social media marketing can be a time suck. Here they are: 21 Top Google Chrome Extensions for Social Media Marketers. Many of them I use every day! .

Social Media 87

Social Media Google Marketing Tools 87

Socialmedia.biz

FEBRUARY 2, 2017

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers. You know why video should be part of your online marketing strategy , now you need to do the things it takes to make your audience watch those videos. Esther Vargas / Creative Commons BY-SA.

YouTube 77

YouTube Small Business Creative Commons SEO 77

ProBlogger

FEBRUARY 2, 2017

This is part five in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. Day 1: How to Build a “Backbone” for Your Content Marketing. Day 1: How to Build a “Backbone” for Your Content Marketing. Your content marketing job doesn’t end on the day your article goes live.

Publishing 45

Publishing How To System Research 45

Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. Next comes globalization (62%) followed by eroding social values (56%). The Rapidly Growing Media Echo Chamber. Online sources and search engines are trusted more than traditional media.

Training 61

Training System Skills Engineering 61

Sprout Social

FEBRUARY 1, 2017

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. Feel free to quickly create your own social media images using these 36 free image creation tools

Social Media 96

Social Media Guidelines Tumblr LinkedIn 96

ProBlogger

FEBRUARY 3, 2017

7 Real-World Ways to Think Like an Artist for Better Content Marketing | Copyblogger. People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists. In fact, the best marketing is the most creative. They’re not mutually exclusive. The gifs get me every time!

Blogger 41

Blogger Review Training Study 41

Ignite Social Media

FEBRUARY 2, 2017

Holidays can be a brand’s best friend on social media, if used correctly. The post Five Content Themes to Embrace this Valentine’s Day appeared first on Ignite Social Media - The original social media agency. While some holidays beg for a post, others should be skipped.

Content 154

Content Social Media Instagram Brands 154

Rebekah Radice

JANUARY 30, 2017

Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Join me in this look at 25 brands that make the MOST of visual content on social media. How 25 Brands Make the Most of Visual Content on Social Media.

Social Media 128

Social Media Brands Content Ensembli 128

Rebekah Radice

JANUARY 30, 2017

Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Join me in this look at 25 brands that make the MOST of visual content on social media. How 25 Brands Make the Most of Visual Content on Social Media.

Social Media 60

Social Media Brands Content Ensembli 60