Sat.Jun 18, 2016 - Fri.Jun 24, 2016

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4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. And mobile devices make it easier for that to happen. Encourage Sharing.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. 40 percent of mobile devices in the U.S.

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Who, What, When, Where and How: Analyzing the Consumption of Content

The Social Media Hat

Even better, you can use the information to tweak your content creation and marketing efforts for better ROI. Mobile Devices. Mobile is driving greater and greater traffic to businesses these days, and that is only going to increase in the coming time. With the help of Google Analytics you can determine all this and more.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Integrated Communications: Sink or Swim.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

At this time, you can set up a Reach and Frequency buy for the following objectives: Brand Awareness, Clicks to Website, Mobile App Installs, Page Post Engagement, Video Views and Website Conversions. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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Algorhythms For Marketing Transformation

Twist Image

I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. Watch here: BRITE Conference 2016 - Algorhythms For Marketing Transformation with Mitch Joel. digital marketing.