Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Storify 196

Storify How To Marketing Startup 196

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

CPC 214

CPC Skills Influencer Organization 214

Twist Image

JULY 17, 2015

With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. The answer was simple: we were a new kind of marketing agency. That's critical. In a word: very.

Startup 76

Startup Consultant Mobile Analytics 76

Convince & Convert

JULY 16, 2015

highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing. Get more content like this, plus the very BEST marketing education, totally free. Also interesting is the subtle bait and switch. After all, as the campaign proves, we all love a good, legal freebie!

Retail 109

Retail Loyalty How To Newsletter 109

Myrland Marketing

JULY 14, 2015

” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy. Call your in-house marketer, or give me a call if you don’t have one. Haven’t used Publisher yet?

LinkedIn 60

LinkedIn Meeting Consultant Publishing 60

Myrland Marketing

JULY 14, 2015

” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy. Call your in-house marketer, or give me a call if you don’t have one. Haven’t used Publisher yet?

LinkedIn 40

LinkedIn Meeting Consultant Publishing 40