Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
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MAY 29, 2015
Mobile data usage rose 69 percent last year, and 55 percent of mobile data traffic is from video. The mobile ad industry is still short $25 billion. Mobile commands 24 percent of time spent with media but accounts for only 8 percent of ad dollars spent. . marketing technology. mobile advertising. Here it is.
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