Sat.May 23, 2015 - Fri.May 29, 2015

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Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money

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Mobile data usage rose 69 percent last year, and 55 percent of mobile data traffic is from video. The mobile ad industry is still short $25 billion. Mobile commands 24 percent of time spent with media but accounts for only 8 percent of ad dollars spent. . marketing technology. mobile advertising. Here it is.

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The Line Being Drawn Between Smartphones And Tablets

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How many screens are there and how complex is the new marketing mix? In my second business book, CTRL ALT Delete (which came out in a trade paperback version earlier this month), I make the argument that we no longer live in the three screen world (TV, computer and mobile devices), but rather a one screen world.

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Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content

ProBlogger

For bloggers looking to refresh or repurpose old content, the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits. For bloggers still working on becoming mobile compliant, the update will allow them the opportunity to build a content refresh right into their website redesign plans.

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Even More Pinterest Promoted Pins Features Coming!

Devumi

Having these three different options allows Pinterest marketers exciting flexibility as to how they will spend their money. With over 80% of Pinterest users using a mobile device, getting more pins in front of people that contain your mobile apps is incredibly important. Feature photo by Eziutka / Shutterstock.

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20 Instagram Apps to Take Graphics From Good to GREAT

Rebekah Radice

Are you using Instagram to market your business? The Slow Shutter Cam magically waves a wand over your mobile device, making it a snap to capture slow shutter speeds. Would you like to create branded images that boost awareness around your company? Not Photoshop proficient? No problem! Slow Shutter Cam. This app does the trick!

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Four Blogging Tools to Make your Content Go Further

ProBlogger

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). Manage it all through mobile applications. Whether it’s an infographic, video, interactive, or presentation, their streamlined process makes it easy to distribute your content and get it in front of the right audience.

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