Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities 189

Communities Content Marketing Community building 189

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Lots of case studies and lots of stories of success and failure.

Communities 167

Communities Travel Metadata Content management systems 167

Convince & Convert

APRIL 17, 2015

And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Here’s how. Here’s how. Do people know?

Brands 129

Brands Marketing Software Resources 129

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. Recruiting potential sales or marketing professionals? Share how your product or service solves the problems of your target market.

Social Media 130

Social Media Strategy How To Real Estate 130

Convince & Convert

APRIL 13, 2015

highlight to tweet) You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

Proposal 113

Proposal Consultant Insurance B2B 113

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. Community manager. No, really.

Process 127

Process How To Team Publishing 127